article thumbnail

5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

article thumbnail

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. Not only would our age treat a contemporary version of Shakespeare as a plagiarist, it would also spurn him as an copyright pirate. No, I’m not defending plagiarism, or opposing copyright.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! And, Im even getting a cool t-shirt to boot. Thanks TypePad !

article thumbnail

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

article thumbnail

B2B Lead Generation Blog: Targeting Your B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B is more complex.

article thumbnail

B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120