5 Ways to Supercharge Your B2B Content Strategy with Original Research
Hinge Marketing
DECEMBER 11, 2019
When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.
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