Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Martech

MARCH 12, 2024

SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. We can begin to offer more specific content based on assumptions and trying to earn engagement. Let’s not forget that B2B has always been, and always will be, personal.

Ideal Customer Profiles 113

Ideal Customer Profiles Account Based Marketing ABM SME 113

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. Here, I share a few strategies to streamline content creation by crafting an editorial calendar that does all the heavy lifting. This means starting with a big piece of content – maybe a white paper or guide.

SME 64

SME Content Trade Show Case Studies 64

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. But, hold on for a second: I’m not really a journalist.

SME 120

SME Content Marketing Proposals Work Management 120

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. I’ve helped with content delivery and I have helped with CDPs, too.

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

The Mx Group

MAY 9, 2018

While you’re hard at work creating content to connect with people, they’re turning on their ad filters and tuning out “noise.” A recent content engagement report from Harvard Business Review shows that content production is up over 800% but engagement is down 89%. Simply put, it’s hard to reach people with content.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Zoominfo

APRIL 12, 2021

When those MQLs go to sales, reps will know which content drove leads further down the funnel, helping them guide the conversation toward a deal. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. Integrate your tech stack.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach. What does this mean?

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. “But Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. Discover more B2B e-commerce KPIs for online sales. “E-commerce Focus on your B2B customers’ needs.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence.

Demand 63

Demand SME B2B Adwords 63

Exo B2B

MAY 1, 2020

Today we’re facing a lot of uncertainty and this inevitably affects the companies and B2B marketing decisions we make. This is also why we choose to slow down some of our B2B marketing “activities” in order to better create others that we believe are more relevant to the current situation and will have a tangible impact over time.

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

PureB2B

MAY 18, 2021

By using automation on social media, your team can focus on brainstorming and creating campaigns and dynamic content that improve on previous efforts as they gain a better understanding of their target markets. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

By using automation on social media, your team can focus on brainstorming and creating campaigns and dynamic content that improve on previous efforts as they gain a better understanding of their target markets. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Content4Demand

APRIL 2, 2019

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. How do I create content that will stand out from the clutter? To break through the noise permeating the web, your content needs to strike an immediate chord.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Marketing Insider Group

JULY 18, 2015

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? 92% of B2B decision makers want to engage with a thought leader. Share Other’s Content. Curate content to network with you network. Curating content helps you remain top of mind with your community.- He is an expert.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

DivvyHQ

DECEMBER 22, 2020

Content planning for large B2B marketing teams can get chaotic if they don’t have the right tools to keep them on track. One of those key tools is a content calendar that tells you where, when, and with whom you will carry out each task. Here’s how to build yours.

B2B Sales 66

B2B Sales Ad Building B2B Content 66

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence.

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

While it may seem a bit of a jump from business branding, B2B lead generation through Quora is not only possible, but in use today by many top B2B brands. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence.

SME 40

SME Demand B2B Adwords 40

Velocity Partners

NOVEMBER 1, 2023

Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. Unfortunately, speaking to someone with 15+ years in traffic management or B2B telecoms or cross-cultural communication is the only way we can come up with any honest marketing for those markets. It’s not a new piece of advice for interviewing.

SME 83

SME Paid Search Agency B2B Marketing Ideal Customer Profiles 83

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Furthermore, emails are used by 93% of marketers to distribute content. Furthermore, emails are used by 93% of marketers to distribute content.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Essentially, a copywriter is a content writer. How’s your content hygiene? Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

EveryoneSocial

DECEMBER 19, 2022

Grow marketing and sales results over time through consistent content. People gravitate toward executives’ content and are already interested in what they have to say. A subject matter expert (SME) is a person who’s an authority in a particular field. Organically improve your company’s reputation and increase trust in it.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Content4Demand

NOVEMBER 6, 2018

By Brenda Caine, Senior Content Strategist. And blogs should be a priority component of your content marketing strategy. And blogs should be a priority component of your content marketing strategy. If you want to build a strong following, you can’t leave it on the back burner or churn out the same old content week after week.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Integrated B2B

AUGUST 23, 2013

I was recently privileged to hear marketing whizz-kid Thomas Webster of Northward Digital talking about a project he had been brought in to advise upon for a knowledge-intensive B2B manufacturer. The project’s goal was to bring the company closer to its customers using content marketing. 3) Ineffective internal communication.

B2B Marketing 40

B2B Marketing Allocation SME Content Marketing 40

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. It’s not that companies aren’t publishing content.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content.

Social Marketing 133

Social Marketing B2B Marketing Content Marketing B2B 133