Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Then they would invite those vendors in and the sales cycles would begin.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Acquisition costs in B2B can easily be $3k to $5k and more per closed-won deal. There are several problems.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Aberdeen

MARCH 19, 2020

It’s amazing how so many B2B marketing and sales organizations rely solely on the MQL as the start of their process. The goal of the B2B buyer/researcher is to remain anonymous for as long as possible and do as much research as they can outside of a vendor website or even vendor branded content. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69

Marketing Interactions

MARCH 22, 2022

The way B2B companies qualify leads is based on what we want, rather than letting our buyers guide us. There’s also been a lot of talk and research showing that B2B marketers intend to make lead quality a higher priority than lead quantity. Vendor-focused. Case in point > BANT. Need: This one is still valid.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

B2B Marketing Directions

JUNE 6, 2021

In this study, Gartner surveyed 1,100 B2B customers who had recently considered continuing or expanding their relationship with an existing supplier. In fact, most of the content produced by marketers is designed (at least implicitly) to accomplish this objective. Hint: A multi-page "checklist" of requirements isn't the best approach.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Make sure the agencies you’re considering have B2B and HealthTech experience. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. What services do you offer?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

ANNUITAS

AUGUST 28, 2012

Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. In fact, recent statistics from Sirius Decisions and Selling Power state that more than 50% of the buying process is completed before a buyer ever engages with a vendor or a sales rep. Implicit is far Better.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

ANNUITAS

AUGUST 28, 2012

Fifteen years ago I worked for a B2B marketing agency that had an outbound call center focused on lead generation. In fact, recent statistics from Sirius Decisions and Selling Power state that more than 50% of the buying process is completed before a buyer ever engages with a vendor or a sales rep. Implicit is far Better.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Lead Ranking Leads 100

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Make sure the agencies you’re considering have B2B experience. What services do you offer?

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

Heinz Marketing

FEBRUARY 13, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report “ and my guest is Ben Laws , EVP & Deputy U.S.

Top of Funnel 102

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 102

Golden Spiral

NOVEMBER 15, 2018

Selecting an agency is difficult decision for a B2B tech company — and the Chief Marketing Officer — to make. Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Make sure the agencies you’re considering have B2B experience. What is your process?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 11, 2016

Author: Dan Lynn There’s a stat I’ve heard cited many times that somewhere between 60-90% of the B2B buyer’s decision process occurs online, before a prospect ever picks up the phone. So, that prospect doesn’t pick up a phone or call a vendor until he’s pretty sure which one or two he’s really interested in.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Automation Services Planning 48

Litmus

JULY 2, 2020

Melanie’s past sessions have focused on B2B design trends in 2017, and at Litmus Live in 2019, she talked about discovering her organization’s emails were showing on blocklists and provided actionable tips for attendees to overcome similar issues. Doing an ESP RFP: Improving Your Vendor Selection Process (Litmus).

RFP 78

RFP Segmentation Opinions Conversion Rate 78

Content Marketing Institute

OCTOBER 12, 2017

B2B Marketing Academy co-founder Peg Miller has some guidance. Peg talked at the Intelligent Content Conference about Your Next Marketing Technology Implementation: How to Survive, Thrive, and Keep Your Job. Are they going to have easier access to content they created? Can they reuse their content in new ways?

Marketing Automation Services 90

Marketing Automation Services Planning Paid Search Agency Vendors 90

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

LEADership

JANUARY 3, 2014

My last post about the B2B buying process was so popular that I decided to share another Infographic on the same topic. In this interesting infographic by ThomsonData, B2B marketers can further understand their customer’s feelings from the beginning to the end of the sales process. Vendors create timelines.

Buy 40

Buy Process B2B Thought Leadership RFP 40

Metadata

JANUARY 25, 2023

Out: gated content. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” It’s time to un-gate your content, find new ways to measure content performance , and feed your B2B buyers the information they’re so hungry for when making purchasing decisions.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. That’s the role the vendor must play in the story.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

markempa

NOVEMBER 5, 2012

For example, leads from a lead generation vendor may take a lot more work from Sales than leads that came in from a detailed content marketing program that provided all of the necessary info, and they’re much closer to having a discussion about contracts with Sales instead of simply requesting a RFP.).

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It gives you the possibility to build different registration web pages based on your event setup – private, open, or mixed – and the ability to create branded web pages fast by bringing event content from backstage with drag-and-drop tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Belkins

JANUARY 24, 2020

When you’re about to brave unknown B2B terrains and start working with your target audience, these questions haunt you for a reason. According to SBA research, 80% of small B2B organizations fail in the first year. By 2018, only 56% of B2B companies managed to hit the five-year mark. Sales funnels didn’t die.

Sales Management 52

Sales Management Top of Funnel Work Management Lead Ranking 52

Sana Commerce

MARCH 23, 2023

Is your B2B e-commerce solution not meeting your business goals? From time-consuming maintenance to poor customer experience: Discover the key indicators your B2B organization is ready to switch e-commerce solution providers and learn how to get started with your replatforming project. But what exactly do your B2B customers want?

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

B2B Marketing Zone Posts

FEBRUARY 2, 2010

Best of B2B Marketing. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Is Less Content Better? Similarly, I think it’s a good idea to occasionally “clean house&# with your B2B content.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

SpotMe Blog

FEBRUARY 16, 2023

Read our article with lots of B2B event marketings ideas. Download our event RFP template , fill it out with what you would like an event platform to deliver at your event, and send it to a selection of vendors to see what they have to offer. Event brief section #11 Ideas This event brief section isn’t mandatory.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Sword and the Script | B2B

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. What sources of information do B2B buyers trust?

PR 75

PR Trust Marketing Stats B2B Marketing 75

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. It aims to help B2B marketing professionals like you around the globe to choose the right event management technology platform to help you achieve your business goals. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Heinz Marketing

MARCH 6, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing “ and my guest is Rishi Dave , Expert Partner at Bain & Co. Rishi: It is.

Top of Funnel 102

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 102

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Circle Studio

OCTOBER 19, 2017

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. The findings contain many valuable nuggets of insights into how B2B executives value and use content throughout the buyer’s journey.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived. As for the ideal dynamic today, Enterprise 2.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Martech

FEBRUARY 14, 2023

They also differ in whether they focus more on B2B, B2C, retail, publishing, etc. The marketer-facing side would include data visualization and reporting, while the customer-facing side might include recommendation engines, paywall management, and custom content displays. Other CDPs include lots of front-end “activations.”

Work Management 103

Work Management Marketing Automation Services Marketing Management Multivariate analysis 103