KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

Marketo 111

Marketo Hubspot Enterprise Management Marketing Automation Services 111

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? What capabilities does the platform offer for sharing and distributing content? HubSpot Marketing Hub.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Work Management 114

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Have we convinced you yet?

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Why are ABM and ungated content in the spotlight right now? Most of my peers say the rise of ABM and the death of gated content is happening independently.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Learn more: 10 Powerful B2B Marketing Strategies to Optimize Sales Conversions.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

SendX

FEBRUARY 26, 2021

All the B2B & B2C companies take the help of automation and advancement of the technology in terms of lead capture software where they effortlessly find their leads in a short span of time. Lead generation is useful for any type of business either it is B2B or B2C. Hubspot provides free access to CRM along with multiple tools.

Lead Capture 195

Lead Capture Marketing Automation Services Marketing Websites Lead Ranking 195

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. While some brand pages have the ability to use it, others do not.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. More than 78% of viewers consume video content every week , and 55% of them engage every day.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Source: HubSpot. What is Video Marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Vidyard

DECEMBER 12, 2017

Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with the ever growing expectations and buyer demands. There are numerous opportunities for video content on your website. Aberdeen, 2015) – Hubspot.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Online Training. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

ClickZ

OCTOBER 22, 2020

Our focus when compiling this list was on the HubSpots and Adobes of the world. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. 1: Hubspot Marketing Hub. Hubspot Marketing Hub is a suite of tools and data rolled into one platform.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Webbiquity

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Once again, an event page on Facebook can be useful for this. Image credit: CPS, Inc. Facilitating Conversations.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. This is the plight many B2B companies face, but marketing qualified leads are the solution. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Schubert B2B

NOVEMBER 14, 2018

There are a lot of moving pieces that make up your B2B marketing strategy , from social media and blogging to search engine optimization (SEO) and email marketing. Today, we’re sharing some of our favorite marketing tools—tools we would recommend to anyone looking to improve the effectiveness of their B2B digital marketing. .

Marketing Automation Services 69

Marketing Automation Services B2B Marketing Tools Work Management 69

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: Landing Pages That Convert- 10 Optimization Hacks.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Here are a few of the metrics every B2B business should be looking out for. This is the plight many B2B companies face, but marketing qualified leads are the solution. Landing pages.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

DECEMBER 4, 2014

And landing pages are prime real estate. Want to write persuasive landing page content? Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Here’s how Litmus applies this in a B2B setting.

Landing Pages 28

Landing Pages Content Conversion Rate Mobile Advertising 28

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Must Read: How to boost lead generation through interactive content.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

FunnelEnvy

AUGUST 8, 2022

According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. It’s valuable to know what kind of landing page, emails, and advertisements will get the attention of prospects and convert them into subscribers or customers of your business.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. SEO or on-page lead generation tools. HubSpot does also offer live chat and phone support if you get stuck. Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SmartBug Media

JANUARY 18, 2021

One of the biggest shifts I have seen in the industry is creating highly targeted multi-channel campaigns that leverage one another and speak to the human reading it, not the bot crawling the page. Have small page sizes for fast load times. Create meaningful content: Talk to a human, not a robot. Leverage a vertical strategy.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Navigate the Channel

JANUARY 11, 2024

Regularly post engaging content, interact with your audience and ask for reviews. Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65