B2B Marketing Traction

DECEMBER 12, 2014

A good marketing consultant delivers solutions, implementation and results. Another consultant was not only investigating but developing a detailed business plan for a third product. Marketing Soapbox consultant marketing results' But sometimes we have to deliver some not-so-pleasant news to clients. Your baby’s ugly.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

JULY 28, 2011

Does your marketing consultant ask the right strategic questions? He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. Why did the marketing consultants fail to provide recommendations for improvement?

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

NOVEMBER 2, 2010

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” ” the consultants said, “Err, we don’t do anything…”? What should you look for when hiring a marketing consultant?

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

MARCH 7, 2010

Marketing consultants have to come up with great ideas and sell them to their client. How do you know how your marketing consultant can perform through this marketing continuum? Some take it a step further and create project plans. A few even stick around to execute the marketing plan.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client. Marketing Soapbox b2b consultant marketing SEO' I was just reading an article about SEO, and it hit me.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. They consult their peers and look at others’ reviews before they buy. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Yes they are business people.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

NOVEMBER 21, 2014

So, there’s little excuse for your marketing department, marketing consultant, or agency to skip over results reporting. We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Marketing Soapbox analytics b2b marketing results' Contact Jennifer Beever at New Incite today.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

AUGUST 2, 2013

Recently a few comments from different sources converged about how B2B marketing is boring. It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. It’s true there is a lot of boring in B2B marketing.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 25, 2013

We provide consulting as well as outsource services and implementation to increase your conversions online. Marketing Measurement b2b customer lead nurturing marketing website' Nurturing leads with online marketing so that they convert to customers? If you need help in your online marketing programs, contact New Incite today.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

FEBRUARY 6, 2013

It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. New Incite provides marketing consulting and services to help you succeed in attracting and qualifying prospects. Readers, what do you think? None of the above?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 8, 2012

While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like. 4 Ways B2B Marketers Can Use Secret Pinterest Boards. Guess what?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JUNE 12, 2012

In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” The average shopper consults 10.4 Many buyers go online to source information for their buy decision.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. Contact us today at 1-818-347-4248 for a free phone consultation. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

B2B Marketing Traction

MARCH 19, 2010

As a B2B marketing consultant, I’m often asked what day of the week is the best day to send promotional email. In earlier days of B2B email campaigns, the school of thought was that the best days were Tuesday-Wednesday-Thursday. What have you found from your B2B email marketing campaigns?

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? I was reminded of the concept of leverage from a recent Monday Morning Memo by contrarian consultant Alan Weiss. Alan wrote about leveraging strengths and provided this quote: Give me only a place to stand and I can move the world.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? New Incite provides outsource blog services and consulting – contact us today for more information. Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 1, 2010

As a B2B marketing consultant, I am often asked to figure out the one marketing tactic that is going to break open a market for a client. There is no magic bullet in B2B marketing. They are looking for a magic bullet. I have news for them. Sorry to disappoint.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. Maybe this consultant was in a hurry and didn’t think about the tone of their comment. Marketing Soapbox b2b marketing social media'

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JUNE 13, 2011

I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along? I consulted with an IP attorney who told me that I had no legal recourse since I had not registered my articles with the U.S.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MAY 4, 2010

For a long time I’ve told my B2B clients that if they focus too much on their competition, they will be looking at their business and marketing strategy laterally. It is now an entire, global institution offering consulting, training and presentations on the topic. What markets do they serve that we do not?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Sometimes I hear several similar messages in a row and know I am meant to understand something at a new level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

APRIL 21, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Sign up for our Email Newsletter. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Newsletter 100

B2B Marketing Traction

AUGUST 16, 2010

In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. ” But now in 2010 I am seeing SEO and web development practices that aren’t right, and I’m going to continue to blog about them and consult with my clients to protect them and save them money.

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

JULY 20, 2012

I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 19, 2013

Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results. But, as a marketing consultant, I need to ask – did the campaign, ad or website get you results? Effective marketing is about getting results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MARCH 21, 2013

We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. Provide them with links to other helpful resources. Has your been affected by changes to the search engines?

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 20, 2015

Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. Blogging blog consultant'

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

FEBRUARY 28, 2013

Blog author Jennifer Beever follows the Institute of Management Consultants’ Code of Ethics and teaches Ethics in Marketing and Advertising at UCLA Extension in Westwood, California. CMOs – what type of marketer are you? What were you before / what do you strive to be? Please comment below.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

MARCH 11, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Sign up for our Email Newsletter. Follow New Incite. Google Plus This Page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

B2B Marketing 100

B2B Marketing Tactics B2B Newsletter 100