B2B Marketing Traction

AUGUST 23, 2013

They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

OCTOBER 6, 2011

“Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

DECEMBER 9, 2014

Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. If you are a straight B2B play, focus on LinkedIn. Marketing Strategy marketing product launch startup'

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 7, 2011

Read more about Blue Ocean Strategy in my blog posts, 3 of My Favorite Strategic Models and Why B2B Marketers Need Blue Ocean Strategy.). When they recommend marketing activities for your company, are they just trying to feed their agency’s bottom line or yours?

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

OCTOBER 16, 2012

” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. LinkedIn, Facebook, or Twitter? 150 followers on Facebook? 100 followers of your LinkedIn Company Page? Today most businesses have gotten beyond the question of whether or not to have a presence in social media. Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Now , when you know your new corporate strategy is going in a certain direction. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. .” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

JUNE 6, 2014

I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. Do you need a blogging strategy, plan and a place from which to blog? This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Tweets, LinkedIn and Facebook status updates. Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. How does the state of the company affect their view of the organization?

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes. Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one. How to generate results from LinkedIn Groups.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 1, 2009

What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Not all of the materials have to be authored by you or someone in your company. Know how to best communicate with your prospects. Do you plan to do a drip campaign by email?

Psychographics 100

Psychographics Campaigns Planning RSS 100