SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

JANUARY 11, 2024

Marketers will continue to refine their email strategies because the payoff can be substantial. Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ And it’s why every publication you read now has a dozen newsletters.”

Email Marketing 128

Email Marketing Marketing AI Enterprise Management Work Management 128

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%. Why we care.

Advertising Benchmark 107

Advertising Benchmark Marketing Report Email Marketing Personalization 107

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. Of course, I was aware that B2B initiatives required a different approach than my typical consumer outreach, so I made the necessary tweaks. What is B2B email marketing? That is changing! That is changing! How do you start?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

ConvertKit

JUNE 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. When messages are sent, they can be delivered or they can bounce. Delivery rate: 99.88%. The average open rate of all emails sent through ConvertKit was 29.2%.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. Morning vs. evening If you’ve come back and figured out your audience is mainly professionals and B2B groups, mornings are probably the best sending times for your marketing messages.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Only then can you tailor an email that resonates. Developing this top-tier fan can only benefit the business.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Then how can some marketers claim email marketing is dead? . It should set the tone for what your audience can expect from you going forward.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Atomic Reach

OCTOBER 29, 2018

However, before getting into the nitty-gritty of what your email marketing metrics can show you, let's go over what this marketing channel really entails. As you may know, other marketing channels can be rather expensive, and when done right, email marketing can be a fruitful channel for any business. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Content Standard

JULY 1, 2015

It sounds like a no-brainer, but after recognizing this gap in our content strategy , we decided to re-launch a weekly newsletter to try and cater to all of our readers. In this post, I’m going to cover what I’ve learned about newsletters as a content amplification tactic and provide you with insight into our strategy.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

ConvertKit

MAY 15, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2020. When messages are sent, they can be delivered or they can bounce. Delivery rate: 99.87%. The average open rate of all emails sent through ConvertKit was 32.3%.

Deliverability 52

Deliverability Open Rate CAN-SPAM Domain 52

The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. B2B email marketing is a great way of doing this by sharing valuable content with your audience.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. B2B Content Promotion vs. Content Shock. No matter how tough the competition gets, effective B2B content promotion will always start with one thing—being laser-focused on creating great content.

Paid Content 52

Paid Content Promotion B2B Content 52

ConvertKit

DECEMBER 19, 2018

Having better engagement means higher open rates, higher conversions, and an overall audience who is interested and waiting to hear what you have to offer next. Personally, I’d rather have 1,000 engaged subscribers instead of 100,000 subscribers and a 10% open rate. They also remove known spam traps.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

Porch Group Media

OCTOBER 1, 2020

Marketing platform LiveIntent recently released data showing email newsletter engagement has also grown during the pandemic, with gains highest for email newsletters that cover finance (43%), hard news (38%) and shopping (83%). Birthday emails can generate approximately 342% more revenue per email than your standard promotional emails.

Stats 71

Stats Email Marketing Trends Planning 71

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Belkins

OCTOBER 16, 2019

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? In fact, sending emails to contacts you haven’t checked for accuracy is a sure way to land in the Spam folder , or nowhere at all. However, email doesn’t keep its promise to those who use outdated lists.

CAN-SPAM 46

CAN-SPAM Lead Scoring Lead Ranking Deliverability 46

Belkins

JANUARY 24, 2020

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? In fact, sending emails to contacts you haven’t checked for accuracy is a sure way to land in the Spam folder , or nowhere at all. However, the email doesn’t keep its promise to those who use outdated lists.

CAN-SPAM 40

CAN-SPAM Lead Scoring Lead Ranking Deliverability 40

Outgrow

NOVEMBER 8, 2022

Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. A little effort and a lot of thought that goes behind nurturing emails can pay off well in the long run. This ultimately makes sure that your emails don’t end up in the spam folder. . Increases Cost Effectiveness.

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

Only B2B

SEPTEMBER 12, 2019

Create CTA And Landing Pages Create CTA and landing pages that can entice a lead. If we discuss the B2B industry, where the lead generation of the target audience is being generated for business purposes, the form has to be detailed. Since HTML lets you send, not just emails but newsletters, event invitations, etc too.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

LeadSquared

AUGUST 14, 2017

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. Of course, I am still learning, but if a few simple things could help me better my results, I am sure they can help you too. a) Personalize the subject line (to increase open rate).

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Without automation infrastructure in place, companies can end up with disorganized data that leads to costly fines. A marketing automation platform can help you track and verify that data is managed in a GDPR-compliant way. Prospects and customers can choose to give full consent, or they can say they only want their name stored.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

LeadSquared

DECEMBER 9, 2016

We just have a lot of subscribers for webinars and newsletters, and for the past 3 years, I have constantly engaged them with email marketing. Of course, I am still learning, but if a few simple things could help me better my results, I am sure they can help you too. a) Personalize the subject line (to increase open rate).

Email Marketing 52

Email Marketing Practices CTR Click Rate 52

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. From a brand perspective, we’ll explore what makes up an email newsletter, the pros and cons of having one and how to fill it with engaging content. And also overwhelming.

Newsletter 128

Newsletter Email Marketing Effectiveness Planning 128

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. This probably isn’t breaking news to you, but it turns out that Mondays can make people a bit grumpy. They can also make people less receptive to your email. As you can see, emails as long as 200 words won’t hurt you too badly.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? You can access the full recording below, along with the slides —and read the Q&A below. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team.

Webinar Metrics 95

Webinar Metrics Email Marketing Practices Planning 95

Martech Advisor

NOVEMBER 20, 2019

Automation can help you send marketing emails at a rapid pace, reacting to customer behavior and converting warm leads. Marketers can use email automation to regularly connect with their consumer base and significantly reduce the time and effort needed to send emails. There were over 3.8 ” email. ” email.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz.

Marketing Management 358

Marketing Management Budget Programs Email Marketing B2B Marketing 358

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers. Before drafting a campaign, consider the objective. Proper timing.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. You can think of ROI metrics as three separate categories: front-end , middle , and back-end. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. If your marketing strategy involves posting on social media, then you can use various social media marketing tools to pre-plan and batch your posts all at once. It’s how quickly you can get things done and at what scale.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100