New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
Tony Zambito
MARCH 6, 2017
Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights.
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