Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Zoominfo

FEBRUARY 3, 2023

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. And avoid these display ad pitfalls.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Martech

OCTOBER 28, 2021

” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 106

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 106

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent. Streaming Intent by ZoomInfo and Clickagy. But, most importantly, we can deliver streaming intent to our customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

SalesIntel

JANUARY 12, 2023

B2B data providers have become a standard addition to any tech stack as the rise in job changes and layoffs continue into the year, which is rapidly aging data used for GTM campaigns and effective targeting. That’s where a B2B data provider comes in. You see the high buying intent for the company in your data platform.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Metadata

FEBRUARY 28, 2022

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). Know Your Buyers Need for Speed. Amazon to Launch Ads via Mobile.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

SalesIntel

APRIL 6, 2023

By using an ABM approach in your B2B sales strategy , you can ensure that you are targeting accounts that are more likely to convert, which will improve your sales team’s productivity and increase revenue. This is often referred to as buyer intent. Challenge 2 – Are they ready to buy?

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” The biggest pain-point marketers should have with ABM through display ads is you’re not answering your prospects’ pain-point.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Aberdeen

JANUARY 24, 2020

2019 was full of advancement and innovation for the B2B marketing space — from the surge of business podcasts to the rise of AI in predictive analytics, B2B marketing has become more complex and competitive than ever. . Content is ubiquitous and at the core of every successful B2B marketing strategy. Intent Data.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience! What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

It would make life much easier for B2B marketers. Crystal balls aren’t real, and without all that magical foresight, B2B marketers can only leverage what’s realistically available to design a results-driven ABM campaign: industry best practices and their own good judgment. But guess what? It’s PureABM by DemandScience! What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Leadspace

DECEMBER 9, 2019

B2B sales today can feel just as ethereal. Modern B2B sales, is that at its heart, digital means for touching real-life people. The following are some of those B2B sales trends to leverage for your success. This makes sense considering how B2B marketing and sales has operated in the past. Advanced Behavioral Targeting.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising. This article was originally published by MarketingProfs.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Only B2B

DECEMBER 1, 2021

This score reflects buyer intent and aids marketers in delivering higher-quality leads to their sales teams. Must Read: The Significance Of MQL For A B2B Marketer. Content marketing Organic search Email marketing Display ads Social media Paid Search / PPC Webinars and podcasts Video. appeared first on Only-B2B.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

NetLine

MARCH 27, 2023

For B2B marketers, it likely looks rather odd compared to the world we once knew. The B2B Landscape Will Soon Experience a Seismic Shift Try as we might, the ripple effects of the pandemic are inescapable. Enter Sandman The mere mention of Google can either excite or terrify B2B marketers. Intent data is that very thing.

Intent Data 52

Intent Data Intent B2B Sales Intent Signal 52

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. Table of Contents What is B2B intent data? What is B2B intent data? What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. B2B companies need to be intuitive and distinguish what their customers need without being told. Intent data informs service providers of buyers’ intention based on their online behavior.

Intent Data 62

Intent Data Marketing Funnels Top of Funnel Intent 62

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Metadata

DECEMBER 17, 2018

B2B brands are spending millions of digital marketing dollars a year trying get their target audience to visit their websites and consume content – but how to do you ensure you’re getting the right content to the right people at the right companies at the right time? Re-targeting is Not Enough. The rise of reverse-IP targeting.

Brand Identity 81

Brand Identity Branding Ad Building Demand Generation 81

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. How can you generate ROI from events when attendance and engagement continues to plummet at B2B events? The most efficient form of buyer intelligence comes in the form of intent data. That’s the benefit of intent data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. How can you generate ROI from events when attendance and engagement continues to plummet at B2B events? The most efficient form of buyer intelligence comes in the form of intent data. That’s the benefit of intent data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

JULY 9, 2019

Some of the common challenges related to on-boarding intent data include: Understanding Your Buyers. B2B companies need to be intuitive and distinguish what their customers need without being told. Intent data informs service providers of buyers’ intention based on their online behavior.

Intent Data 51

Intent Data Marketing Funnels Top of Funnel Intent 51

Martech Advisor

AUGUST 30, 2019

Bombora and LiveRamp announced their jointly developed digital advertising solution that enables B2B marketers to connect with their targeted small- and medium-sized business. Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

TrustRadius Marketing

OCTOBER 3, 2022

These third-party data providers partner with thousands of publishers across the internet using algorithms to model that data, displaying users who are potentially researching information topics related to your business. Our downstream intent data is a true representation of high-fidelity buyers who fit the ideal customer profile.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MARCH 6, 2023

Remember that these ads are usually displayed on the largest screen in the home, which often means presenting your campaigns to multiple people — parents and their children, for instance. This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace.

Paid Search Agency 73

Paid Search Agency Ads Campaigns Cable 73

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Aberdeen

FEBRUARY 8, 2019

He also predicted smart advertising: “Devices … will know your purchasing trends and will display advertisements that are tailored toward your preferences.”. You might remember DiscoverOrg from our Who’s Who in Intent Data roundup, and you may know ZoomInfo as another provider of B2B data.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40