Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Zoominfo

SEPTEMBER 5, 2023

With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

SalesIntel

JUNE 28, 2022

Everything that an SDR does needs the backing of accurate, verified B2B data. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Without B2B data, SDRs may struggle to reach their goals and targets.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S., ” – Yan L.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., We highly recommend them! ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

6sense

DECEMBER 15, 2021

The Leader designation signifies that 6sense has earned best-in-class ratings by verified customers for both customer satisfaction scores and market presence in each of the 11 categories. . 6sense tops the Momentum Grid Report for Buyer Intent Data Tools which takes growth into account, along with customer satisfaction and market presence.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . Buyer intent for your brand will be more subtle. Validating Visible Buyer Journeys. Preventing Uncontested Losses.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

6sense

FEBRUARY 7, 2022

But today’s always-on, rapidly changing world of B2B sales can poke big holes in this traditional approach, resulting in major knowledge gaps and lost opportunities. Brass tacks: By determining what’s worked in the past, revenue teams make their best educated guesses that the same metrics will hold true in the future.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel Buyer Intent Intent Data 62

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Heinz Marketing

OCTOBER 22, 2021

Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry.

Planning 122

Planning Work Management Marketing Management Marketing Automation Services 122

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Adding the necessary level of personalization and buyer intent, ABM through a content-first channel (vs. Interested?

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Outreach

AUGUST 11, 2020

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. B2B marketers need to be aware of regulations and laws put in place to ensure individual data privacy.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Aberdeen

MAY 30, 2019

While product quality is a primary focus among Best-in-Class manufacturers, supply chain quality is a close second. Compared to All Others, the Best-in-Class are: 9x more likely to implement supply chain management as a technology that supports quality management. The Numbers: Manufacturer Buyer Intent in Supply Chain Management.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Martech

SEPTEMBER 7, 2021

And it is better suited for B2B marketing, where there are fewer buyers, but spending more to acquire big-ticket items for their firms. LiftAI takes a data-driven/buyer intent approach towards conversational marketing. Conversational marketing is B2B.” Teaching the machine how to chat.

Product 94

Product Ideal Customer Profiles Top of Funnel Lead Scoring 94

6sense

DECEMBER 1, 2021

We refer to this world of anonymous buyer intent data as the Dark Funnel. We talk to B2B revenue teams a lot about how matching traditionally unidentified Dark Funnel clues to known accounts is the new key to chauffeuring buyers through the sales funnel. Clueing Into Buying Teams. Consider that: . The Big List.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

ClickZ

OCTOBER 18, 2019

Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based on opportunity stages, first-party response and engagement data, and predictive intent data.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

6sense

FEBRUARY 1, 2022

If you haven’t gathered sufficient market research or created organizational alignment around which accounts to target, it’s time to do so … or to enlist B2B technologies (like great account engagement platforms) with predictive modeling to reveal your: Total addressable market. 2: Defined Personas. 5: Target Account Engagement.

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

DealSignal

AUGUST 28, 2019

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 45

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 45

Aberdeen

FEBRUARY 28, 2019

Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time). The sales rep simply chooses those content pieces that match the intent scores of the account they are calling on.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Aberdeen

FEBRUARY 22, 2019

B2B buyers conducting active research on the Internet are not rodents, and Aberdeen is certainly not predicting wins and losses based off squeaks. However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings. Good news – It is now possible to know this, with up to 91% accuracy.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

SalesIntel

DECEMBER 6, 2021

The aim of creating a B2B list is to build a prospecting list that is highly reliable and targeted. And, you probably don’t if you’re in B2B. This is also where Buyer Intent data comes in handy. It helps you to understand the buyer’s stage in their buying journey so that you can better frame the conversation.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

MAY 3, 2018

Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? “Today, data powers the marketing and sales machine, yet, most B2B companies haven’t raised their standards when it comes to data.” How have you seen it evolve over the last few years?

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. But what about those marketers who — gasp!

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . But what about those marketers who — gasp!

Intent Data 20

Intent Data Intent Bombora Dwell 20

Madison Logic

APRIL 25, 2024

In a traditional B2B marketing funnel, marketing and sales conduct their campaigns and outreach efforts. Madison Logic Paves the Way for Smarter ABM Engagement with Customers Customer health and buyer intent data is too important to your company’s bottom line.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Applications Married with Intelligence Every piece of software that we build or acquire sits firmly on top of our world-class data foundation.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

SalesIntel

MAY 25, 2023

Everyone has probably heard a lot over the last several years about the massive change that we’re going through with how B2B products are bought and sold. This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

6sense

DECEMBER 10, 2021

Aruba: Building a Best-in-Class Martech Stack . It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. One key reason for this disconnect is that companies aren’t de-anonymizing critical — yet hidden — buyer intent data. 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. Every piece of software that we build or acquire sits firmly on top of our world-class data foundation. Applications Married with Intelligence. A Perfect Acquisition Match.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. In working with B2B companies from start-ups to enterprises across many industries, we find that most organizations are missing up to 80% of their total target audience, and up to 50% of the data they do have is incomplete or outdated. Direct mail?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Aberdeen

MARCH 8, 2019

When PLM meets machine learning, Best-in-Class organizations “swipe right” to convert potential to productivity, resulting in better user experiences and better products. Today’s Best-in-Class companies are embracing a new era of digital transformation in product lifecycle management (PLM). Improved insights result in better products.

Intent Signal 56

Intent Signal Buyer Intent Intent Data Purchase Intent 56