Vidyard

AUGUST 2, 2017

Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. As B2B sales professionals move towards a more consultant-driven sales approach, it’s not just technique that is changing – it’s also attitude.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . The post Video Messaging Ideas to Make B2B Personal appeared first on Vidyard. Video is everywhere and it’s no surprise why. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. Media Contact: Sandy Pell, Senior Manager, Corporate Communications. press@vidyard.com.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

OCTOBER 9, 2014

65-90% of the buying process happens before a prospect even raises their hand. How do you possibly help a prospect through this large portion of the buying process before having any detailed information? It’s not unusual for a buying committee to include up to 20 people today. Before they request a demo. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

JANUARY 8, 2016

B2B buying has changed. The result: a dramatic shift in the role and focus of B2B marketing organizations. Most B2B companies have been slow to recognize, understand, and prepare to deal with this new reality.” Forrester Predictions for 2016: B2B Marketing's New Mission. Get the Report. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

JUNE 16, 2015

Video marketing is transforming how we do business Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. Plus, there are key B2B markets where YouTube content can be blocked.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. You’re joining the big leagues!

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. The post Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos appeared first on Vidyard.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. The post Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos appeared first on Vidyard.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

SEPTEMBER 26, 2014

Based on the account’s stage of the buying cycle, you can deliver messages that are appropriate for that particularly company and help to move it through the pipe. The post Account-Based Marketing: The Key to B2B Success appeared first on Vidyard.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

JULY 22, 2014

Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Space is limited, so get crackin’ See you at the B2B video marketing summit! Can I get a heck yeah?! Enough Already, Let’s Do This!

B2B Marketing 50

B2B Marketing Video Marketing B2B Thought Leadership B2B 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. “By

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. .

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

MAY 12, 2015

We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences. “We

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

SEPTEMBER 12, 2014

As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. (It’s Well, yeah – you do, but here’s the thing: B2B brands can actually learn a lot about how to structure great video stories if we take a closer look at the concepts B2C are using.

B2B Marketing 50

B2B Marketing Video Marketing Work Management Paid Search Agency 50

Vidyard

MAY 12, 2015

“We have already seen that video is the best way for B2B brands to engage with their audiences throughout all stages of the buying journey,” said Michael Litt, CEO of Vidyard. Through interactive video, marketers can create a two-way conversation with their audiences and drive deeper engagement in their content experiences.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Their talk trigger is a friction-free buying experience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

JULY 12, 2021

Social media is the most popular distribution channel for B2B video. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Well here are the facts to get you started. 93% of businesses landed a new customer because of a video on social media. Animoto, 2020 ) Tweet this! Sign Up Free 16.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . The post Video Messaging Ideas to Make B2B Personal appeared first on Vidyard. Video is everywhere and it’s no surprise why. . Create Videos Quickly—For Free.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

NOVEMBER 11, 2020

Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Example 2: The “Let Me Buy You a Drank” Approach 4.3 It’s no different in B2B sales—people rely on the opinions of their trusted circle to make decisions. Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Influence Buying Decisions. Grow Revenue. Give the People What They Want.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

AUGUST 12, 2019

And according to Jay Baer, co-author of the book Talk Triggers, in his interview with Tyler Lessard on the Creating Connections Podcast , these personal recommendations matter even more in the B2B world, where 90% of purchase decisions are influenced by word-of-mouth. Their talk trigger is a friction-free buying experience.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

NOVEMBER 20, 2017

What does the next generation of B2B buyers love? Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless. What’s your blueprint for B2B video success? How does video influence buying cycles? The future is bright, loud, and interactive.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

OCTOBER 28, 2022

Objections like these are good reminders to stop wasting time on people who really have no intention of buying from you. Sign Up Free Overcoming Budget-Related Sales Objections Budget restrictions are something most B2B businesses face these days. It seems simple enough, but a straight-up “Sure, you’ll never hear from me again.”

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 4, 2016

Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders. Marketing Profs B2B Marketing Forum is celebrating its 10th year! October 18-19, Miami. October 18-21, Boston.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Vidyard

DECEMBER 27, 2017

That includes the pointless check-ins, the moonshot deals, and the customers who are happy to talk but will never buy. B2B buyers are more immune to outreach than ever, unfortunately. Did you know that 70 percent of B2B buyers watch a video sometime during their buying process? Make your outreach count.

Sales Qualified Leads 78

Sales Qualified Leads Outreach Cold Calling High Quality Lead 78

Vidyard

MARCH 23, 2021

This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online. Product, FAQs, and promo videos all align as a way to dynamically educate buying audiences online. Average Number of Produced Videos Per Company by Industry.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

NOVEMBER 21, 2017

Proven Ways to Use Video Throughout the Deal Cycle to Boost Close Rates – Doug Davidoff – Imagine LLC When it comes to B2B selling, video is the next best thing to being there in person. Learn how Lenovo’s B2B Demand Gen team has taken video from a tactic to a core strategy.

Storytelling 56

Storytelling Inbound Marketing B2B Sales Planning 56

Vidyard

SEPTEMBER 13, 2016

Turn B2B Marketing into a Customer-Obsessed Organization. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. And nobody understands this better than Forrester. Get the Report. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

Vidyard

MARCH 23, 2021

While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space. B2B brands often have a harder time developing videos for widespread reach, but don’t get discouraged. Think about what different kinds of content might address your personas’ questions at different stages of the buying process.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

SEPTEMBER 18, 2019

KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

OCTOBER 27, 2019

Even B2B brands are taking this indirect approach. B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Humor from brands can be rare—especially in the B2B space—but it can also be incredibly effective. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110