Onalytica B2B

APRIL 26, 2018

5) Influencers love things that money can’t buy. Contrary to what many think, influencers love things that money can’t buy – said by an influencer them-self in the audience.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

MARCH 9, 2017

In some instances, predominantly B2C situations, paid influence is far more effective and on the contrary in the B2B space, earned influence is more effective. However, somewhere along the line assumptions have been made that every “influencer” promoting a brand’s offering is being paid.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

OCTOBER 30, 2018

WHAT ARE THE DIFFERENCES BETWEEN THE B2B AND B2SMB SPACE? Also if you look at the way a small business buys, it is entirely different than a big business that has a procurement department. If you imagine kids scribbling on a piece of paper, there you have the small business buying journey. So that’s a big difference.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

OCTOBER 11, 2018

Consumers are trusting brands less and people more; they’re consuming more content and conducting more research before they buy. The Similarities and Differences Between B2B and B2C. That the modern buyer journey is changing and becoming increasingly more social. What is a connected Organization and Employee-Led Buyer Journey?

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

OCTOBER 4, 2017

Getting program buy in from senior management. “Buying an influencer’s reach can sometimes be more expensive than the equivalent advertising reach, but judging influencer costs on that metric alone ignores many other benefits.” ” The currency of B2B influencer marketing is always the same: credibility.”

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

SEPTEMBER 6, 2017

Account based marketing (ABM) – B2B marketing initiative seeking to influence people who influence the key decision makers of your target accounts. In this case, we had a “money (almost) can’t buy” experience which attracted the likes of many high-reach European influencers and contributed to the delivery of an extremely successful campaign.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

SEPTEMBER 12, 2017

The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? We advise that you do not prioritise reach too much, as some may be buying followers and automating their accounts. Are they relevant to your brand? Are they genuinely knowledgeable and passionate in this area?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

NOVEMBER 22, 2018

She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat. Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

APRIL 20, 2017

Traditional advertising may well be the trigger, but it’s likely to just be the start of the customer buying journey; further research and verification is likely to be carried out via their immediate circle, influencers, or by turning to User Generated Content (reviews and ratings).

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

OCTOBER 26, 2016

She has 10 million followers, but are they the candle buying sort?”. Are their followers going to be interested in buying our product/service? Are they in the financial position to buy our product?

Paid Search Agency 186

Paid Search Agency Ads SME Branding 186

Onalytica B2B

MARCH 12, 2018

Don’t buy their opinion. One off influencer posts may not even be effective in prompting their audience to buy first time. A great example of this is Microsoft’s developer relations program, where internal Microsoft technical evangelists are building relationships with influential developers in the industry. SOURCE: [link].

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

JULY 19, 2018

Let’s be rational for a second here – Katy Perry would have no need or desire to buy herself followers. However, the problem is far bigger than influencers buying followers. For one thing, she isn’t short of followers, nor will it make that much of an impact to her personal brand to have a few more.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

APRIL 19, 2018

Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. However, generally speaking, micro-moments are evolving, as your average consumers’ buying habits are changing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JULY 26, 2018

Remember, they need to buy into you and your brand as much as you buy into them. Once you have done this: Encourage your chosen influencers to opt-in to a program by defining and demonstrating the mutual-value exchange. Engage Influencers for the long-term – it is the best way to see results and a tangible ROI.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 14, 2017

So, I’m a fan of Patagonia – because they were first to emphasize buying fewer items, but higher quality – and are known for a campaign they started called “Don’t buy this jacket”. but I value that they make a super solid product so you will not have to buy a new one for many, many years if you treat it well.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MARCH 22, 2017

They’re driving supercars and buying mansions, making it very difficult for your average young person to relate to them at all. A recent study by Markerly showed that, as an influencer’s reach increases, engagement with their content decreases, and is down to an inverse relationship between reach and accessibility.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

MARCH 1, 2017

This desire to be on social media isn’t just a leisurely thing either; three out of four consumers say social media impacts their buying decision. So, the question arises; what are C-suite professionals missing? The answer to this is obvious; they simply do not get the why or the how. 3) Improve company culture.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

APRIL 4, 2017

KrisGillentine. Kristy Gillentine. Drive West Communications. MadalynSklar. Madalyn Sklar. Madalyn Sklar. ShaunAyala. Shaun Ayala. JoePulizzi. Joe Pulizzi. Content Marketing. ChrisStrub. Chris Strub. teamstrub.com. Christopher Penn. SHIFT Communications.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. Here’s my key takeaways from the 7 talks I attended this year: R ory Sutherland – Think You Understand B2B Buyers?

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

DECEMBER 13, 2017

When Facebook releases the ability to literally point your camera at any object with real-time visual understanding, where an information card pops up over an object and maybe even a buy button, this will be a total game-changer! WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

SEPTEMBER 9, 2015

The key is to solve a customer problem – rather than focus on what you want to sell, ask what is it the client would want to buy. Advances in technology are enabling financial companies to create truly customer-centric offerings, delivering what the client needs in a way they wish to receive it. ” Chris Gledhill.

PageRank 60

PageRank Branding Brand Identity Marketing Management 60

Onalytica B2B

MAY 16, 2018

Right now, it’s a little bit aggravating when you go on a website and you’re looking at let’s say you look at buying a T.V. Number one there’s a big trend toward personalization. ’s popping up everywhere you go.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JANUARY 5, 2018

Last but not least, the single most important thing if you are a B2B company or even a software platform is activation. With the product doing the heavy lifting for marketing, our biggest channel for growth became word of mouth.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

AUGUST 26, 2015

Buying the technology is the easy part. . “Regardless of what educational technology is used, educators must always lead with learning. Digital learning is all about high quality teaching and learning in the classroom. Digital learning is most effective when the instructional pedagogy is shifted.

Lead Ranking 50

Lead Ranking PageRank Branding Brand Identity 50

Onalytica B2B

DECEMBER 2, 2015

While not all fintech firms will partner, and some banking firms may build vs. buy, the ultimate winner will be the consumer.”. The question is whether these new partnerships can preserve the culture of the fintech firms, while allowing legacy banks to be the hub of the consumer’s financial relationship?

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Branding 30

Onalytica B2B

APRIL 27, 2017

Influencer marketing drives a better quality customer than PPC to your website, as they are further along in their buying cycle and are more likely to consider and purchase due to the third party influence. If they’re not in the position to buy, then this click will never materialise and convert. A click does not = sales.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235