Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Bringing organizations, no closer to customers or buyers than when they first began technology implementation. Buyer Persona Research. by icon 54.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. In fact, it can be quite a complex effort for organizations to undertake. Buyer Profiling.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? Guest post by Eleanor Hecks.

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Tony Zambito

MARCH 6, 2017

A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Largely driven by technology, we will see the digitization of nearly every aspect of the global business economy. Business Models.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Tony Zambito

JUNE 16, 2020

What can we expect in the future of business in a post COVID-19 world? Many non-consumer facing organizations are finding that large-scale “work from home” can work. In fact, organizations are finding increases in productivity. B2B Accelerates Online Commerce. Accelerated Digital Transformation In B2B.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Tony Zambito

MAY 23, 2017

Despite the advent of an overflowing introduction of new marketing approaches, acronyms, and concepts in the past decade, the ability to plan remains an inherent struggle for many organizations. Thus, creating an unavoidable “soup du jour” cycle taking place each year as business and marketing plans are formulated.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 109

Email Campaigns Campaigns Ideal Customer Profiles B2B 109

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. In my years since launching Buyer Persona Research , the most successful companies utilizing buyer personas have made it about the latter – not the former.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

SalesIntel

JULY 13, 2021

Throw in the complexities of marketing to other organizations, and it’s tricky to know where to start. Your overarching growth marketing strategy needs to speak to your sales goals and objectives as a business. Here’s how personalization will take your B2B strategy to the next level. What is B2B Marketing?

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Only B2B

SEPTEMBER 27, 2022

Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. To learn more, continue reading.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Tony Zambito

MAY 6, 2020

In my recent article, How Buyer Behavior Will Change Amid COVID-19 , here is how I introduced initial thoughts on the Pandemic Persona: Since founding the concept of buyer personas for B2B in 2001, there has never been a greater need for a new type of persona. What Is The Call To Action? What is the outcome?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Well before the impact of the next tidal wave of change hits with full force.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Tony Zambito

OCTOBER 14, 2018

In an age of digital disruption and a new decade fast-approaching by 2020, having a “traveling from one place to another, usually taking a rather long time” mindset can cause organizations to be significantly out of synch with their buyers and customers. With wide variances in how people and organizations go about buying.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. These goal-directed behaviors and activities are powerful influences on decision-making in the world of B2B buying and selling. Buyer Personas Represent Goal-Directed Motivations. This concept is fundamental to buyer personas.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Tony Zambito

MAY 31, 2017

For example, if an organization adopted Miller Heiman, sales began their efforts with filling out as much of the “blue sheets” as possible. An outgrowth of this approach led to many organizations creating major account, national account, and global account sales teams.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? The truth is B2B advertising plays a significant role in supporting ABM strategies. Advertising in Inbound vs Account-Based Marketing Most B2B marketers are leveraging an Inbound playbook.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. market research) + companies that use such services to support their business goals.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Tony Zambito

JANUARY 25, 2012

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Where is the void in today’s fast and furious changing B2B landscape?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

OCTOBER 4, 2015

Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. Why is SEO important in B2B e-commerce?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Tony Zambito

OCTOBER 18, 2015

The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. The understanding of not only the segments and organizations that buys but also the individual that buys. Or, did it?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

DECEMBER 13, 2015

There is a significant problem with this prevalent perspective that exists in the world of marketing and sales: humans, thus buyers, do not make decisions in near-perfect rational, systemic, and predictable ways. They can help lay a foundation of how organizations and people will consider decisions. Steps, Stages, Phases, And Journeys.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

MarketJoy

OCTOBER 10, 2022

Simply put, a qualified lead is a person who has shown clear indication that they are interested in your business and have converted. What counts as a qualified lead will vary from business to business. Marketing and sales can agree on who a qualified buyer is based on these criteria. They are: 1. Work The Pipeline.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 52