PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

B2B Marketing Directions

NOVEMBER 6, 2022

This research has been conducted annually for 13 years, and it provides valuable perspectives on B2B content marketing trends and practices.) The Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey a couple of weeks ago. Recent actions by the U.S.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

SalesIntel

JANUARY 9, 2023

Smart buyers understand that digital audience data influences ad performance. But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

SalesIntel

JANUARY 10, 2024

Smart buyers understand that digital audience data influences ad performance. But mediocre data can deplete your marketing budget – or, worse, your client relationship. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

DiscoverOrg

FEBRUARY 2, 2017

Well, IT budgets were still pretty big back then, so that’s one simple reason. According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

The Marketing Blender

DECEMBER 28, 2020

Our Services. 5 Marketing Trends to Dominate Your Competition in 2021. This cannot happen without marketing automation , which increases sales productivity by 14.5% Here’s more good news — the marketing areas that automation holds power to transform can make a massive difference to your marketing initiatives very quickly!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

ViewPoint

SEPTEMBER 29, 2016

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Current product environment (as it relates to the potential solution). The question is, "How can I best clean them and mine them for value?"

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

B2B Marketing Directions

FEBRUARY 9, 2020

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising effectiveness.

B2B 64

B2B Allocation Budget Programs B2B Sales 64

Sprout Social

MARCH 24, 2020

In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? “Oh great, another new marketing acronym.” Opportunities: What’s the incentive of your campaign or marketing push?

SWOT 85

SWOT Paid Content Analysis Social Media 85

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. Here’s what we found. Methodology. Key Findings.

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. It Works With Your SEO Strategy. PPC Best Practices.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you need help explaining the benefits of content marketing to your management team, check out Looking for Content Strategy Buy-In?

Research 95

Research Content Marketing Paid Search Agency Marketing Budget Creation 95

Adobe Experience Cloud Blog

FEBRUARY 20, 2013

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. Overcoming that is crucial.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Budget Programs 48

Integrated B2B

MAY 26, 2016

My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. Managing customer relationships well is a means of achieving customer intimacy in B2B markets.

Allocation 40

Allocation Paid Search Agency Marketing Budget Marketing Management 40

Integrated B2B

MAY 26, 2016

My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. Managing customer relationships well is a means of achieving customer intimacy in B2B markets.

Allocation 40

Allocation Paid Search Agency Marketing Budget Marketing Management 40

Martech

NOVEMBER 3, 2021

But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget , here are some strategies you can leverage to find a number that’s right for your business. Breaking down your marketing budget. How it works.

Budget Programs 118

Budget Programs Spending Paid Search Agency Marketing Budget 118

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Hinge Marketing

JANUARY 31, 2022

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Allocadia

JUNE 12, 2019

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets. Part 2: How to Build Out a Marketing Budget. Part 3: Ongoing Management & Tracking of a Marketing Budget [below]. Reconciling a Marketing Budget.

Marketing Budget Creation 45

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 45

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hinge Marketing

JUNE 5, 2017

The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Adobe Experience Cloud Blog

AUGUST 16, 2016

The way forward starts with outlining a detailed budget based on what you know about your company and your overarching goals. From the insights you gain from each investment, you can then adjust your understanding of your budget based on individual ROI metrics from campaigns.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Allocadia

NOVEMBER 28, 2017

This post is part 3 of a three-part series on building and managing a marketing budget: Part 1 : How to Organize Your Marketing Budgets. Part 2 : How to Build Out a Marketing Budget. Part 3 : Ongoing Management & Tracking of a Marketing Budget [below]. Reconciling a Marketing Budget.

Marketing Budget Creation 40

Marketing Budget Creation Budget Programs Marketing Budget Enterprise Management 40

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. What I''m trying to say is. no one can resist an underdog.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Budgeting for your test. Well, maybe. Choose one ad to be the ‘A’ ad.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

DiscoverOrg

MARCH 13, 2017

When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects. What has that meant for DiscoverOrg? Just because the technology is cool isn’t enough.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

Content Standard

AUGUST 29, 2016

To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. Of course, this is just a sample of companies and lines of business across marketing and technology. Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hinge Marketing

JULY 18, 2019

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? For many professional services firms the answer is neither. They choose a strategy that combines elements of both approaches. They choose a strategy that combines elements of both approaches.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Single Grain

MAY 6, 2021

Your clients won't pay you for your services unless you show them the value that you offer to their business. Better performance leads to higher budget spends, which leads to more profits. Reports are the best way to identify critical issues on a website before it's too late. 12 Best SEO Report Templates.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Contently

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. Content is a key tool in those efforts.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Convert

OCTOBER 4, 2022

But is it a surefire way to define the success of your optimization programs? Here’s why your conversion promise can fail for a client: Unintentional bias in how you created the sample. If the sample is compact, the variable will always return to average. Seasonality at work: People change.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52