Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. How did Yoda get his first lead? They keep trying to capture the leads. Instead of tapping the hive, he insisted on going B2B. Did you hear about the blogger who stole my computer? He finally got RSS-ted. Get a Demo 1.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Big blue lead in. Compelling lead in. Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the sales guy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

FEBRUARY 22, 2008

The site was launched by marketing wiz, blogger, author, entrepreneur & venture capitalist Guy Kawasaki. It's really a selection of the top 50 RSS feeds (i.e. If you don't have time to search though multiple blogs I recommend you check out Alltop. What's different about Alltop? mostly blogs) in 20 categories.

RSS 120

RSS Blogger Small Business Marketing Lead Generation 120

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. You can follow any responses to this entry through the RSS 2.0 Slides should be available for download soon here.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

JANUARY 11, 2010

The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 Good luck in your email marketing selection process! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. For B2B marketers, content curation provides the best of both worlds. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Fresh content. Social media. Clean code. Free blog platforms like TypePad and WordPress produce clean code out of the box.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

MAY 9, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Establish expertise and credibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Online Marketing Institute

JULY 2, 2009

RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. No other social media platform will enable you to contact VPs Directors and presidents of large B2B style clients.

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog will help you do all that but what about finding new leads and more sales opportunities? Happy New Year! The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  When it comes to leads, quality or quantity?

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

B2B Marketing Savvy

JULY 30, 2009

Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Impressions, click-thrus, awareness, brand -buildihjng, lead gen, incentive direct sales, et al. But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Email me direct.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

B2B Marketing Savvy

OCTOBER 1, 2009

Read time = 1 minute) One of the tantilizing promises Twitter holds out for B2B marketers is the direct marketing possibility of “narrow-casting “, ie: the ability to segment Twitter accounts into very vertical groups for rifle-shot messaging and campaigns. Technology Cutting-Edge Blogger Louis Gray on Twitter Lists.

Twitter 40

Twitter Features Advertising Agencies Paid Search Agency 40