Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. And that’s an area many B2B marketers still struggle with. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

SnapApp

JANUARY 24, 2019

Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. Nearly every B2B marketer is competing for the attention of the same prospects. Finding quality leads is often easier said than done. And prospects are feeling the pressure too. Let’s get started.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

The Point

AUGUST 18, 2014

In an era of automated lead nurturing, the situation may be improving somewhat, but simply having the technology with which to blast every trade show lead the same, tired email message instantly upon your return to the office doesn’t mean you should. Here are 10 tips for designing an effective trade show follow-up campaign.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

BOP Design

MAY 9, 2018

Surveys, when executed properly, can offer excellent insight for B2B marketers. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing. Priorities and challenges change over time, so it’s essential that B2B marketers are regularly polling their customers about their challenges and pain points.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Segmenting your list. Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

SWZD

MARCH 21, 2018

A white paper that does the same for channel selection. Download The White Paper. 4 Steps to Building out a B2B Customer Journey with Content. If you have set your content marketing goals, our eBook 4 Steps to Building out a B2B Customer Journey with Content will help you from there. Get Our targeting tips.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Whether that’s downloading a white paper, registering for a webinar, or even just replying to you.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Serve them. The biggest reason?

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. Here is a very common scenario for marketing teams: a new eBook gets created, an email goes out; a new white paper is procured, an email goes out, and on and on.

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Step 5 - Invest in Marketing Automation One size fits all mass email blasts, for example, don’t provide the level of return you are looking for.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Sales Engine

JANUARY 25, 2016

Most of us understand that the world of marketing has changed—B2B has gone digital. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. How to Dominate Your Market With Content from SalesEngine 1.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. At its core, demand generation is a true omnichannel marketing approach for B2B companies. Blog posts, webinars, and white papers help to establish your company as a reliable industry resource.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use multiple excerpts from your new white paper as blog posts (or tweets). When listing content assets on your Website, be sure to include a brief, keyword-rich description of that asset.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Directive Agency

JUNE 13, 2018

What does marketing no longer do for B2B companies? One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. The reality is mass marketing really doesn’t work anymore for B2B.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

The Point

AUGUST 15, 2012

You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? We need to talk. And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? You can do a lot better. There was a time when lead nurturing was synonymous with simply staying in front of prospects.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 100

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath Albee is a B2B Marketing Strategist. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

OCTOBER 20, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. Michael Damphousse’s blog, Smashmouth Marketing , on B2B Demand Generation. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). We have invited Howard J.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 The old email marketing strategy of batch and blast or spray and pray is no longer effective. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Chris Koch

JULY 16, 2010

Can you start to see how this would take us way past the level of the typical conference (assuming you had the clout to blast through the brick wall surrounding these peoples’ schedules) and into the I-love-you-man territory of life-altering bonding between customer and provider? I think there must be many more than this. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps.

RSS 100

RSS Email Marketing Trends Planning 100

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. This area is where B2B demand generation (demand gen) comes in. What is B2B Demand Gen for SaaS Companies? B2B demand generation focuses on creating brand awareness, driving interest, and generating leads for your SaaS product or service.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Schubert B2B

MAY 26, 2022

While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. All these types of content attract industry-specific visitors.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Send this page to Print Friendly.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Your product needs to address customers’ immediate—as well as their long-term needs.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent. But B2B often isn’t the same.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. White papers. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

Envy

AUGUST 31, 2017

When it comes to B2B marketing , every marketer has different budgets to work with and various priorities to consider. Is targeting a well-defined audience and engaging with them on a personal level rather than broadcasting your message to the widest possible audience a more efficient approach for B2B marketing?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Sales Engine

JANUARY 28, 2016

Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have. To say that we’re operating in a noisy environment is an understatement.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120