ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Hubspot

SEPTEMBER 12, 2018

For instance, if you're confident your website's organic traffic for December will exceed its traffic from November, you might focus too much on December's promising traffic level after just the first week, and not enough on the fact that the holidays later into December often cause B2B website traffic to decrease. What's the alternative?

Lead Ranking 73

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 73

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. This was pure lead gen gold for us.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

The Point

SEPTEMBER 20, 2016

How is working with a B2B agency different/more complex than that? (HS) TA) In your experience, what are a few marketing initiatives every B2B company, no matter the size, could feasibly allow an agency to manage and expect to see a positive return? (HS) What separates the true lead gen agencies from the glorified list wholesalers? (HS)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Content4Demand

FEBRUARY 5, 2021

Many of the B2B brands you follow and admire don’t do it all on their own; they know the value of outsourcing content when they need it. Here are five reasons to consider hiring a B2B content marketing agency to support your organization’s marketing plan and tips on choosing a partner you can trust. Tackle Time Constraints.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

B2B Digital Marketer

MARCH 25, 2021

Jeff is a sought-after speaker at conferences and has also advised Accel-KKR portfolio companies on lead generation. 01:39 – What questions B2B digital marketers should be asking themselves today. 37:15 – What is B2B Digital Marketing? B2B DM gang. Podcast Timestamps/Outline. 00:59 – Introduction.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Vidyard

DECEMBER 4, 2020

Is it a B2B page aiming to capture contact info for a new lead? Add a CTA to Your Landing Page Video Good landing pages have a call to action (CTA) , usually a lead gen form or some kind of button: Sign up, buy now, book a meeting, download, etc. Something else to keep in mind is that autoplay takes up more bandwidth.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Qualified Lead Gen? What are your thoughts here? Aaron: Yes and no.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Qualified Lead Gen? What are your thoughts here? Aaron: Yes and no.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Webbiquity

MAY 20, 2014

The secret to a compelling B2B website by iMedia Connection. Making the point that “While your business may be B2B, your website could be dramatically more effective if it looked, acted, and worked more like a consumer website. Testing and Optimization: Radical website redesign program improves lead gen 89% by MarketingSherpa.

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

NetLine

AUGUST 1, 2018

Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. The in-demand audience insights point to the B2B marketer’s conviction to serve up long-form content to C-level executives.

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40

Hubspot

OCTOBER 21, 2014

Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. They can teach you a lot about your audience while engaging them, growing your reach, driving traffic to your website, and -- drum roll, please -- generating leads! People love contests.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Adobe Experience Cloud Blog

AUGUST 7, 2015

Short answer: Yes, B2B buyers crave interactive content. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. IT doesn’t have the bandwidth to create interactive content right now. So I think we need to wait on this, right?

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

SnapApp

DECEMBER 5, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. If you don’t have the bandwidth to produce more content in-house, you could always consider hiring a team of freelance writers to support these efforts. 64% of B2B marketers outsource writing. Content Marketing Stats for 2017. TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Vidyard

JULY 31, 2020

Is it a B2B page aiming to capture contact info for a new lead? Good landing pages have a call to action (CTA) , usually a lead gen form or some kind of button: Sign up, buy now, book a meeting, download, etc. Something else to keep in mind is that autoplay takes up more bandwidth.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Hubspot

MAY 10, 2012

But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? LinkedIn for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100