SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. Lead gen returns show your sales team your strategy is working.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

The Point

SEPTEMBER 20, 2016

How is working with a B2B agency different/more complex than that? (HS) HS) I don’t believe hiring an agency should be a decision of whether or not you want to outsource your marketing. I have no problem with our firm being an “on demand” resource for if and when people need us. HS) Lead nurturing is absolutely critical.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vidyard

DECEMBER 4, 2020

Is it a B2B page aiming to capture contact info for a new lead? This increases the credibility of your offer by having someone other than you talk about the value they got from your product or service. Either self-host your video or use a video hosting service and then embed it on your page. But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

NetLine

AUGUST 1, 2018

Featuring our own SVP of Audience and Product, David Fortino, and Valerie Riley, Director of Marketing for ITProTV , we dove into the data and real-world application of content syndication for lead generation. Data-backed insights into content consumption and demand on the NetLine Network. Want the whole shebang?

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40