Metadata

MAY 24, 2023

That’s the question every demand gen marketer is asking themselves right now. If you’re a demand gen marketer, you’re used to hearing, “Hey, times are tough, but I need you to double your results with half the budget. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. Do I need it in order to do lead nurturing?”. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. billion was spent in the U.S. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Metadata

MAY 8, 2023

What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. I love what I do, but I’d be lying if I said my to-do list doesn’t stare me down the same way Fluffy looked at Harry Potter. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Terminus

APRIL 24, 2024

As a team of one, Pitsko quickly recognized that while traditional demand generation tactics were effective, they weren’t sustainable for long-term growth. Key Challenges and Overcoming Them The road to ABM wasn’t smooth, with obstacles such as limited bandwidth and resources. The answer?

Account Based Marketing 29

Account Based Marketing ABM Bandwidth Webinar Metrics 29

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Do you want to speed up your average buying cycle?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience. billion by 2027.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Modern B2B

MARCH 9, 2023

Seldom have we had the internal bandwidth and skill set to fix it internally. As you go through a budgeting process, there’s a proportion allocated to demand generation, maybe another pot for brand awareness. Interview with Nick Webb, CMO, CloudPay appeared first on Modern l B2B Marketing. Really, that it’s hard!

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

LEADership

SEPTEMBER 9, 2014

For B2B marketers, Big Data is both a boon and a bane. I know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. I have previously written about how Big Data can be a big deal for B2B.

Lead Generation 40

Lead Generation Generation Lead Scoring Lead Ranking 40

Televerde

DECEMBER 3, 2019

For marketing, these are words and phrases like “demand generation”, “marketing automation”, and “revenue attribution”. Instead of: Televerde leverages best practices to generate demand for our clients while simultaneously providing opportunities for disempowered women. Unless you’re talking about actual bandwidth).

Work Management 52

Work Management Content Marketing Marketing Management Bandwidth 52

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. co-exhibiting at trade shows and conferences.

Marketing Automation Services 246

Marketing Automation Services Trade Show Advertising Agencies Verticals 246

Engagio

DECEMBER 12, 2019

What accounts do you typically retain? Most of these things are recorded and tracked in your CRM, which makes it immediately available to Engagio and can be used when defining your target audiences is Orchestrate. What better way to find, target, and engage new accounts that you otherwise may not have been able to get in front of!

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

The Point

OCTOBER 26, 2010

It works in tandem with inside sales by eliminating the chance that new leads will go without follow-up due to issues of bandwidth or lack of profile data (i.e. By increasing marketing efficiency, marketing automation lessens the demand for expensive marketing initiatives designed to bring in net new prospects. The email blast is dead.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Digital B2B Marketing

APRIL 20, 2011

But investing even more money in the same old networking infrastructure, storage, servers and bandwidth is not going to help you reach your strategic goals. Filed under: Content , Demand Generation.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

The Point

FEBRUARY 13, 2013

So often, new MA customers have a pent-up demand for campaigns, so they immediately launch into a series of “one-off” programs and never take the time to ask the question: what is it exactly that we want marketing automation to do for us? Enhance our demand generation effectiveness by optimizing program spend based on true ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

MARCH 13, 2013

An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Brand may not matter, but message does. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

MARCH 12, 2012

Besides ensuring that every lead receives prompt, systematic follow-up regardless of sales bandwidth, marketing automation also increases the productivity of an inside sales team by helping filter out junk leads (eliminating wasted calls) and prioritizing the rest based on demographic and behavioral criteria. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

LeanData

AUGUST 13, 2015

They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game. These are key questions to answer as part of an Account-Based Marketing program. So how do you prioritize them? Which are the easiest to land?

Account Based Marketing 66

Account Based Marketing Ideal Customer Profiles ABM Bandwidth 66

Adobe Experience Cloud Blog

MARCH 4, 2016

Do you have the bandwidth to learn (probably a pretty intuitive) new platform and then add that step to your content publishing process? A Demand Generation Machine. If and when Facebook opens this feature up to brands, it will act as an extension to their customer acquisition activities for any brand, from consumer to B2B.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Heinz Marketing

JUNE 24, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Ryan says “Let’s really focus on the demand generation but the brand, and I’m using air quotes, realizing nobody can see it. And it was instant demand gen right?

Top of Funnel 64

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 64

Marketing Insider Group

JULY 27, 2015

Buyer personas should seek to understand our targets as humans – how they make decisions, what drives their actions, how they behave. This takes up bandwidth, may shift and pivot strategy, and – yes – calls for collaboration with other teams in the company. When they don’t account for the buying committee.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

LeanData

AUGUST 13, 2015

They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game. These are key questions to answer as part of an Account-Based Marketing program. So how do you prioritize them? Which are the easiest to land?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Bandwidth 40

LeanData

AUGUST 13, 2015

They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game. These are key questions to answer as part of an Account-Based Marketing program. So how do you prioritize them? Which are the easiest to land?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Bandwidth 40

LeanData

AUGUST 13, 2015

They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game. These are key questions to answer as part of an Account-Based Marketing program. So how do you prioritize them? Which are the easiest to land?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Bandwidth 40

Adobe Experience Cloud Blog

FEBRUARY 20, 2013

Enhance our demand generation effectiveness by optimizing program spend based on true ROI. Increase the efficiency and bandwidth of inside sales without adding headcount”. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Increase the rate and volume of qualified leads passed to field sales.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Budget Programs 48

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. “We When it’s not, we’re discombobulated.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Envy

AUGUST 10, 2022

In the world of B2B, Marketing would generate a database of leads, and these MQLs would be forwarded to the Sales team. But with the rise of Account Based Marketing (ABM) this process proved to be problematic. the secret sauce of high-performing B2B companies).

Lead Ranking 118

Lead Ranking Work Management Demand Generation Agencies Marketing & Strategy 118

The Point

SEPTEMBER 20, 2016

How is working with a B2B agency different/more complex than that? (HS) I have no problem with our firm being an “on demand” resource for if and when people need us. However, I do think that we add more value in those engagements where we’re more of a strategic partner and involved across a range of demand generation activity.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

Contently

DECEMBER 14, 2022

Are the demand generation marketers working hand in hand with content? Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams.

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Zoominfo

DECEMBER 6, 2022

How Automation Improves Sales Bandwidth Almost all of the elements of a sales sequence can and should be automated. There are other variables to consider as well, like how valuable a particular customer might be to your business, which could change the number of touches or how long you nurture them.

Work Management 130

Work Management Touchpoints Peer-to-peer Zoominfo 130