Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. On top of producing award-winning work, our Seattle office is expanding rapidly.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. We need to do it too.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! This year, Marketo is going big.

Marketo 48

Marketo B2B Thought Leadership Microsite Thought Leadership 48

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Anything Goes Marketing

MARCH 24, 2007

Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Yes, thought leadership is also crucial. The idea around thought leadership is to draw people to your business but once they are there, then what?

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . On the B2B side, enterprise content marketers aim for engagement first, then sales. Do you see your goals reflected here?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. This is especially the case if your prospect has already received an email from your company with a thought-leadership piece that was based on their interests and had a picture of the rep to put a face to the name.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Focus on building your brand thought leadership through increased participation. Helping your company be seen as a thought leader. 2) Create a social media policy. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. Accomplish this by hosting a donations microsite where you create matching donations. Give the gift of relaxation.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. I get tired just thinking of all this.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. They help capturing more leads on the website with effective landing pages or microsites.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

WebMarketCentral

NOVEMBER 9, 2009

Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. People use technologies like iPods, TiVo and even online ad blockers to avoid additional advertising exposure.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Marketing Insider Group

JANUARY 28, 2015

You can turn it into a Slideshare, or take the speaker notes and turn it into a blog post, or interview experts in the industry about their thoughts on the material – there are a lot of options here. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The ROI Guy

OCTOBER 22, 2010

These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. B2B sales processes are becoming “consumerized.“ Marketing channels have changed and grown The Internet has vastly changed the way we communicate.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

The Effective Marketer

NOVEMBER 19, 2013

for Healthcare thought leadership. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

for Healthcare thought leadership. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Category: Integrated.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Vidyard

JULY 18, 2017

That’s what modern B2B marketing lacks: the human factor. Even today, if you search for B2B marketing best practices, 9 out of 10 articles are on demand gen, account based marketing (ABM), and these traditionally “growth-oriented practices” that were crystalized during that web 2.0 They want value. Need for Power.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Leveraging B2B Content Marketing. Eighty-eight percent of B2B marketers in North America use content marketing. Microsites (44%). Your website is your primary decision touchpoint for B2B customers. Videos (74%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Marketing Insider Group

FEBRUARY 28, 2013

Previous topics included thought leadership , Big Data , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar. Context and real-time information based on relevancy to recent interactions are the stepping stones of sending hyper-personalized emails mainly when it comes to B2B brands. Hyper-Personalization. What are your views about the future of email?

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Webbiquity

OCTOBER 3, 2017

However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them. You must use your B2B content marketing to build up your brand as a leader and as an expert resource in its field. Lack of content diversification.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Content Standard

JANUARY 24, 2018

On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. ” As more experts and thought leaders become familiar with the city and story, they share that image with their own networks. Marketers at B2B and B2C companies should heed their example.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

FEBRUARY 15, 2017

3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. 4) BMA Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363