PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Single Grain

MARCH 28, 2022

Even if it's not a perfect metric, tracking conversions is still useful as you'll soon see which pieces of content are ultimately tied to a sale. For example, data research, case studies, and original thought leadership posts naturally generate backlinks. You can see how much time passed before the conversion happened.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

ClearVoice

MAY 7, 2020

You might think it’s all those pages behind it with rich detail, impressive stats and long, flowing paragraphs describing your awesomeness… but it’s not. Have a look at the executive summary template that Dave Lavinsky likes below and decide if it could work well for you. Management Team. The teaser.

Template 91

Template Examples Work Management Marketing Proposals 91

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Research Process. Ask your art department to create a design template so that they can output the optimal sizes for each network. Brand Awareness.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. Content marketing is not sales. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Inbox Insight

APRIL 5, 2019

We kicked off our new B2B Marketing Mini Series on Segmentation with an article exploring 5 common pitfalls many Account based marketing (ABM) strategies fall down ( read full article here ). The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4

Work Management 70

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 70

Contently

JULY 30, 2018

We decided to invest in building a robust research team to capture and serve up insights to our B2B clients in medical groups and hospitals. But here are some lessons learned over the past two years that might be useful for other B2B content marketers. Don’t skimp on storytelling. Earn trust (and don’t squander it).

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

KoMarketing Associates

JULY 6, 2017

In addition, reading about what has worked for others isn’t a one-time process. By looking at the data and actionable advice these guides give you, you’ll be able to better distribute, brainstorm, develop, and promote your B2B marketing content. Tackling Content Process and Technology Challenges. White Papers and E-Books.

Resources 124

Resources Top of Funnel Content Paper 124

Single Grain

MARCH 2, 2020

97% of marketers report that video helps users understand their products or services better – and also helps to increase sales. Many teams set out to add video to their marketing strategy without having a clear idea of how much it's going to cost them or a clear idea of the process — especially pre-production. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Single Grain

APRIL 3, 2020

The best part is that it’s easily repeatable and every single tactic still works in 2020. 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * The Ultimate Guide to Developing Buyer Personas (with Templates!). Consider updating it with new stats, examples and case studies. Step 2 – How to Get Clients.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

B2B Marketing Zone Posts

JANUARY 4, 2011

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Congrats to all for making the list!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". More simply, content turns brands into thought leaders. DRIs are different than managers. 1) Remove political barriers.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any team looking to connect with new clients or grow existing ones. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Sprout Social

OCTOBER 17, 2016

Quick Twitter Stats 310 million monthly active users. Tactics Growing your Twitter audience revolves around your ability to engage and share great content. Quick Stats 1.65 Tactics Tag People & Brands This is a quick tactic most brands completely overlook because it's not as common as Twitter's mention feature.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

LeadSquared

AUGUST 26, 2014

One great thing about these tools is that there are hundreds of pre-created templates, and you can modify them according to your requirement. Also, you need to understand that to create the best content, you need thought leadership , which would come by problem-solving approach discussed in point 1. in no time at all.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Adobe Experience Cloud Blog

DECEMBER 14, 2017

And don’t just create an email template that works and forget about it. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. The channels that are best to engage B2C consumers may not be the best channels for B2B customers. Email should be mobile-friendly.

Lead Generation 134

Lead Generation Marketing & Strategy Lead Scoring Lead Ranking 134

Vidyard

FEBRUARY 2, 2022

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Delivra

JANUARY 29, 2019

This article will explain the differences between B2B and B2C emails and provide examples of some of the best emails today. 4 Ways to make your B2B and B2C emails different. Here are four major differences you need to be aware of that set B2B and B2C emails apart. The B2B buyer’s journey is often much longer and more involved.

Examples 40

Examples B2B Thought Leadership B2B Urgency Marketing 40

Content Standard

JULY 10, 2017

If there’s one thing a content marketer doesn’t need, it’s more stats about the importance of content marketing and content creation. This data is so ubiquitous that there’s now even content marketing rounding up content marketing stats. “Thought leadership can come from anywhere, not just from writers.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 62

Single Grain

OCTOBER 16, 2019

It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. I know what you're thinking: What business owner has the time to build a blog from scratch? Measurable.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Or transitions you thought would make sense, don’t. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

SnapApp

FEBRUARY 7, 2018

The whole message is empowering your kids – or, your girls, specifically – and giving them leadership qualities through Barbies. . Do you think that B2B campaigns can achieve that kind of reaction? Do you think that B2B campaigns can achieve that kind of reaction? Yeah, I think it’s possible in B2B. Jay Acunzo.

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76