The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

APRIL 18, 2023

If used strategically, it can significantly increase an organization’s return on investment (ROI). But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Anything Goes Marketing

NOVEMBER 15, 2009

What better way to get in the heads of those that attended than by reading their actual thoughts. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Because it’s real. It’s in the moment. Silos must go.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Hinge Marketing

APRIL 20, 2016

Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. It’s through the educational content on your website that you’ll be able to attract more organic traffic. Below are good online activities that build organic leads and nurture prospects.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Nearly 200 million are in the U.S.

Linkedin 287

Linkedin Advertisements Advertising Practices 287

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Organized marketers are 397% more likely to report success. Do you want to: Become a thought leader in your industry? 91% of B2B marketers use content marketing. White papers.

Paid Content 262

Paid Content Marketing Budget Paid Search Agency Advertising Channels 262

Webbiquity

FEBRUARY 20, 2018

But it’s not just millennial consumers: 40% of smartphone and tablet owners search for B2B products on those devices. ( of Google searches result in an organic click, 2% in a paid click, and 57.1% of Google searches result in an organic click, 2.8% More than half of all YouTube views are on mobile devices.

Mobile Marketing 238

Mobile Marketing Mobile Advertising Planning Stats 238

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Heinz Marketing

FEBRUARY 10, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s episode is entitled “What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?” We are going to talk about B2B marketing.

Top of Funnel 14

Top of Funnel B2B Thought Leadership Thought Leadership Storytelling 14

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B. This landing page houses your gated content, such as a guide or white paper. It is also digital marketing gold.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Heinz Marketing

SEPTEMBER 20, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thank you to those of you who are joining us live on LinkedIn, Facebook, or YouTube. And so, to me, it starts with building that trust and influence with those other organizations.

Budget Programs 106

Budget Programs Intent B2B Sales Amazon 106

Hinge Marketing

SEPTEMBER 29, 2022

Your blog posts should focus mostly on challenges that your firm’s services can solve, though they can also be used to build thought leadership. LinkedIn, by far the most popular business-to-business social media networking platform, provides many ways to meet and interact with professionals at every level of an organization.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Pam Didner

APRIL 2, 2021

White papers. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. Optimize for search (SEO): Leverage targeted keywords and search-driven topics to improve your organic ranking. Infographics. Case studies. Template and checklists.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

DECEMBER 15, 2014

These destinations had 99% bounce rates, no organic search traffic and zero social engagement. I asked for a fraction of that cost to build our thought leadership content hub. Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

ClearVoice

JULY 12, 2022

With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. Marketing assets come with the promise of meeting the customer just where they are at — bringing a freshness, relevance, and usefulness that older B2B marketing strategies can’t quite keep up with.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

DivvyHQ

SEPTEMBER 27, 2018

I’m thinking we should revive the white paper, only better.”. The inbound component isn’t out the window — you can still optimize many assets and landing pages for organic search and social. I’m including two examples here because this can be quite different for B2B and B2C brands. I don’t see what it could it hurt.

Marketing & Strategy 45

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 45

Vidyard

DECEMBER 11, 2014

According to the Content Marketing Institute (CMI), video is the sixth most commonly used content marketing format, but the third most effective type for B2B brands. One of my favorite examples of using video to break down big ideas held in eBooks and white papers comes from L2. The answer is simple.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50

Launch Marketing

MARCH 29, 2018

When marketers advocate for more robust content marketing strategies, there is usually a big emphasis on using content to build brand awareness and show off organizational and executive thought leadership. According to Forbes , 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.

Paid Content 54

Paid Content Lead Generation Sales Qualified Leads Marketing Automation Services 54

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. What are B2B leads?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. Our Services. . See Our Work. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40