Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Your prospective clients are already on LinkedIn.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content. Sites like Inc., Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

DECEMBER 18, 2019

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel. So which one is most trusted?

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 5.

Social Media 79

Social Media Template Work Management Marketing Management 79

Metadata

JANUARY 7, 2021

This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.

Advertising Agencies 98

Advertising Agencies Marketing Analytics Tools Cost per Lead Work Management 98

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Heinz Marketing

FEBRUARY 13, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We know it’s something that is a valuable tool.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn? What is the best type of content to post on LinkedIn? Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. 250,10% off for paid subscribers. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Biznology

OCTOBER 7, 2020

This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. I’d say any site not using these tools is leaving money on the table.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Trade Press Services

JANUARY 2, 2024

AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create. AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard have changed the way individuals and businesses operate and create.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Heinz Marketing

MAY 19, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Listen in and/or read along with the transcript below.

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Not sure what your production should be?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. The Product. Making productive connections with relevant professionals can be a heavy lift. My job was to help develop and deploy social tools to interact with fans and consumers. In February, we launched via Product Hunt.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122