Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. Digital marketing campaigns to generate qualified leads and nurture them into sales-ready prospects are crucial for sustainable growth in this fast-moving sector. This area is where B2B demand generation (demand gen) comes in.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Optinmonster

DECEMBER 1, 2023

Would you like to boost your marketing strategy with different content formats? Content marketing is vital for attracting an audience and winning leads and sales. As part of the Content Marketing Institute’s (CMI) projections for 2024 , they surveyed nearly 900 B2B marketers. Let’s get started!

Webinar Metrics 79

Webinar Metrics Top of Funnel Marketing Budget Content 79

Exo B2B

FEBRUARY 20, 2024

B2B content marketing has always been a powerful lever for captivating and retaining current or potential customers (prospects) by providing relevant, compelling content. Journalism (content) -> corporate communications (content) -> B2B content marketing. This means asserting Thought Leadership.

B2B Thought Leadership 52

B2B Thought Leadership B2B Thought Leadership Customer Satisfaction 52

Launch Marketing

AUGUST 9, 2023

The key to standing out lies in healthtech companies developing a robust B2B strategy accompanied by compelling messaging. Get To Know Your Audience The healthtech industry brings unique challenges and opportunities at every turn. These elements help in crafting an effective B2B marketing strategy and developing messaging.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. And it’s true that B2B content marketing is often a means to achieve that lead generation goal.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). Nearly 200 million are in the U.S.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. Effective content not only provides answers but also empowers customers, leading to increased satisfaction and a stronger brand connection.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. Setting the Virtual Event Marketing Strategy. What Are Virtual Events & Do They Work? Develop a Communicable Aspirational Goal.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Content4Demand

MARCH 11, 2021

When we perform content audits for our clients, we often find that B2B organizations have a wealth of product content that works at the bottom of the funnel. Mid-stage content is often the weakest area of B2B marketing libraries. E-Books & White Papers. And isn’t that why you’re doing content to begin with?

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

BOP Design

NOVEMBER 30, 2022

If you’re in the B2B sales and marketing world, you are probably familiar with the three stages of the buyer’s journey: Awareness , Consideration , and Decision. The B2B buyer’s journey often spans weeks or even months, and planning how to market to your audience during this time requires a solid B2B content strategy.

Work Management 115

Work Management Marketing Management B2B Thought Leadership B2B 115

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Webinars.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Launch Marketing

OCTOBER 28, 2020

Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. This represents a large audience of potential buyers that is important and should not be ignored. The process of nurturing leads is important in continuing to build relationships.

Sales Management 114

Sales Management Lead Nurturing Lead Scoring Lead Ranking 114

SmartBug Media

JUNE 15, 2022

To achieve business success, you must look to top-performing inbound marketing strategies. Engage is the stage where you use inbound marketing strategies to nurture your relationship with interested people. Now, let’s talk about strategy. Inbound Marketing Strategies: Attract.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 59

ClearVoice

JANUARY 26, 2024

But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

The Marketing Blender

MAY 2, 2022

How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? Since they sell to other businesses rather than to the general public, B2B companies often have the reputation of being overly professional or “boring”—even when that’s far from the case. Our Services. . See Our Work. .

Social Media 122

Social Media Advertising Agencies B2B Marketing Social Marketing 122

BOP Design

SEPTEMBER 3, 2020

Recently, we explored what sets the foundation for a successful B2B marketing strategy. When it comes to content created for digital consumption, like on a B2B website , this range is considered “long-form” because it takes anywhere from 10-20 minutes to read. They may be more clinical or rely on research.

B2B Thought Leadership 113

B2B Thought Leadership B2B Thought Leadership Content 113

PureB2B

APRIL 20, 2022

Often tasked with generating leads that hit both a quality and quantity requirement, B2B marketers often use multiple strategies and channels to hit their targets. One of the most successful channels of lead generation marketing is content syndication. This lead generation channel isn’t without its challenges.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . Do You Want Intent Data with That?

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Launch Marketing

MARCH 8, 2023

You have probably heard the phrase, “content is king,” for many years now, but its message remains the same; the critical necessity of B2B content marketing. To successfully develop engaging B2B content marketing assets, keep these five things in mind. Looking for more effective strategies to generate leads with content?

B2B Marketing 118

B2B Marketing Content Marketing B2B Thought Leadership B2B 118

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Engage Your Audience Emotionally. But, we’re a B2B company,” you protest.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Older audiences tend to devote more time to reading and prefer text documents. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100