KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. For these reasons, there is no one-size fits all solution for B2B marketing success. 5 B2B Marketing Best Practices You Can’t Ignore. The most valuable assets?

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Heinz Marketing

JANUARY 26, 2023

What is category leadership? Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. You might be wondering: “ how this is different from thought leadership? How do you enhance category leadership?

Research 82

Research B2B Thought Leadership Thought Leadership Cold Calling 82

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! LinkedIn Ads have proven to be a powerful tool for B2B marketers. In short, your CRM.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Leverage Paid Social.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. To help you upgrade and advance your marketing campaigns, we’ll explore the overall value of intent data in marketing and how it can help you: Easily prioritize accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Annual rankings. In fact, are we still talking about influencers? Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

SpotMe Blog

JULY 28, 2023

They say it’s mainly because of the value they get from being able to send targeted communications to HCPs fast and collect big amounts of data in their CRM – usually Veeva. With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology. Catch all episodes here.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Each brings unique value and, now connected via an enhanced integration, their combined value has become downright mountainous! LinkedIn Ads have proven to be a powerful tool for B2B marketers. In short, your CRM.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Marketing Craftmanship

JULY 1, 2013

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Instead of creating opportunity it’s creating chaos.”.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? It’s important to remember that a name is not a lead. All leads are NOT the same. For example, I like more tacos.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Lee Odden , CEO, Top Rank Marketing. . DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Mereo

JULY 27, 2022

Most B2B sales organizations will consider the job complete at the contract signature. Yet, if the true goal of sales is to Seek to Serve a buyer, the sales cycle is not over until the value promised is actually the value delivered. But the majority of B2B sellers are failing on this vital follow-through.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” That undermines the event value and impacts the sponsor’s brand.”. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Engagio

SEPTEMBER 20, 2021

Traditional Marketing and Sales technologies are lead-based. One unfortunate byproduct of lead-based tech is that critical data gets spread across disparate systems which makes it exceedingly difficult for your teams to connect the dots and understand how your target accounts engage with your efforts. The first step (ha!)

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. Get Leadership Buy-in Earlier.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? This is a question that comes up repeatedly for B2B marketers and one we can’t seem to answer definitively. Because for a reason that may have worked decades ago when information was scarce, the powers that be cannot get past the idea that filling out a form constitutes a lead.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Mereo

SEPTEMBER 29, 2022

Buying committees are on the rise in the new B2B buyer journey. Buyers overwhelmingly value selling organizations that gain a deep understanding of their company and its needs and, furthermore, demonstrate that with relevant content and conversations. Seller demonstrated the ROI or value of the solution.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

LeanData

FEBRUARY 10, 2022

The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. An ideal customer profile (ICP) is a description of the type of company that would realize the most value from your product or solution.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you want to increase brand awareness and provide real value to your audience, content marketing can help you with that and more! Every great B2B company started out as an entrepreneur’s dream. MKTG4904: Thought Leadership. Digital marketing. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Adobe Experience Cloud Blog

MARCH 13, 2017

In his talk The Experience When Business Meets Design, he’ll share how customer behaviors and values are evolving away from the standard for good experiences, and he will help change your perspective to see and do things differently. He always shares not only an interesting presentation but an actionable one.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” That undermines the event value and impacts the sponsor’s brand.”. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. You’re still in doubt?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Webbiquity

JANUARY 5, 2021

Second, this is an alphabetical list (by last name) rather than rank-order by number of followers. Principal Analyst, Forrester Research. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Followers: 3,699.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50