Is Industrial Marketing Wasting Resources on New Leads and Ignoring the Goldmine?
Tiecas
MAY 7, 2024
What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. Is this clickbait? Have I lost my mind?
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