Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. Get Leadership Buy-in Earlier.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. Use Content Marketing to Establish Thought Leadership. Yet, with over 200 factors influencing how Google will rank your website within SERPs (search engine results pages), it’s difficult to know where to start. How to Generate Leads With Your Digital Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Marketing Insider Group

FEBRUARY 3, 2014

As we all struggle to stay competitive in a fast-moving world, the topic of leadership is a really important one. At a recent meeting I attended with some of the best minds in B2B Marketing, I was introduced to Columbia University’s Center For Creative Leadership whitepaper on Learning Agility by my friend Carla Johnson.

Planning 100

Planning Peer-to-peer B2B Thought Leadership Thought Leadership 100

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. There are hundreds of international and American rankings listed on Google. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. But now, more than ever, with the abundance of data, how do you decipher what is important?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Former @google @RiseofRest. Formerly @Google @YouTube. Passion for high character leadership. Followers: 3,699.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. After m y 30-minute orientation , my new boss wished me luck and I thought, “I’ll need it!” I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Even B2B brands are taking this indirect approach. B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs. buying it!).

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. The technology industry worldwide is expanding at a rapid pace.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

EveryoneSocial

JULY 31, 2018

Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B. pieces of content before making a purchasing decision, according to Forrester. 95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings, per DemandGen.

Research 78

Research Effectiveness Brand Identity Branding 78

Marketing Insider Group

DECEMBER 20, 2012

There were just some early social media dashboards, CRM and Google alerts. Prior to Lattice, Brian was a driving force behind Eloqua’s explosive growth and leadership in the Revenue Performance Management sector. He also served as CMO at Reed Business Information, the largest B2B publisher in the world.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. Social Business Leadership Framework: [link]. Google B2B Team.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. As a B2B marketer, it pays to take careful note of consumer insights. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. It’s a serious currency.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Even B2B brands are taking this indirect approach. Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

EveryoneSocial

JANUARY 23, 2018

Account-Based Marketing, B2B, & Employees. Over the last few years, the evolution of how B2B marketing and B2B sales work has shifted into new and exciting directions. Of the 845 B2B services professionals polled, 42.1% Google Trends for account-based marketing. said this was extremely or very challenging.”.

Account Based Marketing 61

Account Based Marketing Paid Search Agency Companies ABM 61

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? In fact, peer experience and product ratings are the most valuable sources of non-vendor content for technology buyers, according to a Forrester survey.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Heinz Marketing

JULY 2, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Demandbase is one of the leading providers of account based marketing technology to B2B companies. Each week we are featuring some of the best and brightest minds in sales and marketing and B2B.

Account Based Marketing 43

Account Based Marketing Peer-to-peer DemandBase Forrester 43

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. It also gives visibility to marketing leadership to answer important questions like: Do we have the right investments in place to support the specific journey our customers take? The problem today. Let’s back up a bit and discuss the context of this release.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

thought raced through my mind. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. I’ll admit, I was scared.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Oktopost

AUGUST 5, 2021

Natalie Lambert, Global Director of Storytelling for Google Cloud at Google, takes the hot seat today. Listen to the podcast: For more thought leadership on measuring TOFU content and measurement, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Catch all episodes here.

Top of Funnel 125

Top of Funnel B2B Thought Leadership Thought Leadership Transparency 125

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

DECEMBER 31, 2018

The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products.

Top of Funnel 69

Top of Funnel Budget Programs Peer-to-peer B2B Sales 69

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Let me know what you thought of these designs and if you have any to submit, please contact me! That’s it for this installment of Email Design Gallery.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Brandpoint

MARCH 26, 2021

Or throw some thought leadership pieces at a local (or national) business magazine or newspaper to demonstrate your organization’s growth trajectory or show off your executive leadership team. With the mass use and acceptance of Zoom, Teams and Google Meet, hitting record and send is just that much easier.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52