KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Circle Studio

AUGUST 16, 2018

Below we outline the best times to post on Facebook, Twitter, and Instagram for B2B and professional services firms, based on trends we’ve observed from several thousands of posts. Compared to Instagram and Twitter, Facebook is used more often on desktop computers. There is much ambiguity as to when to post on social media.

Social Media 94

Social Media Peer-to-peer B2B Thought Leadership Media 94

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

BOP Design

MARCH 4, 2020

As an expert in your industry or market, you have a wealth of information to share with clients, prospects, peers, vendors, and partners. If you are a proponent of content marketing, you’ve likely drafted articles and posted them to the blog section of your company’s B2B website design. And then what? Share on Social Media.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Promotion Marketing Websites 76

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Becoming a social business means change, which is never easy. This proliferation of literature acknowledges the changes social media brings to marketing.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook is the largest social media network with around 2.89 Facebook offers unbelievable reach for B2C marketing, but niche B2B markets can be tougher to strategize for effectively.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Anything Goes Marketing

NOVEMBER 15, 2009

What better way to get in the heads of those that attended than by reading their actual thoughts. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. It’s the foundation, after all. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Golden Spiral

NOVEMBER 6, 2018

And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. Regardless of your reason, social media is applicable for every B2B tech company — you just need to use each network appropriately. What Makes a Good B2B Tech Social Media Strategy?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Golden Spiral

DECEMBER 3, 2021

Pew Research reports seven out of every ten people access Facebook on a regular basis. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. Social media is a virtual stage.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

EveryoneSocial

OCTOBER 26, 2021

Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. These are places where B2B buyers are highly active, but the company will not have direct visibility of the impact.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. But what do you do with these leads?

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Scoop.it

DECEMBER 27, 2022

Think Instagram, Facebook, and Pinterest. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on. Why Use Social Media Platforms For Your Business?

Social Media 59

Social Media Media Best Practices Merchandising 59

Hinge Marketing

JULY 3, 2019

Treat Twitter, LinkedIn, and Facebook as an online cocktail party—a way to meet new people and develop important business and client relationships—but without the hangover. Social media is reciprocal, and you need to balance self-promotion with sharing important content created by other industry thought leaders. But is it effective?

Social Media 98

Social Media Marketing Automation Services Social Marketing Service 98

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. You can use SPIN principles along with your current sales methodology. P: Problem.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Peer-to-peer 101

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership? Building thought leadership with technical content.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Scoop.it

OCTOBER 15, 2020

Ask yourself these questions: What do they want to achieve in their job or their personal life (depending on whether you’re B2B or B2C)? You want your investment of time, energy, budget, and skill to pay off, but even with a solid strategy in place, you just can’t seem to make it happen. Know your audience inside out.

Curation 58

Curation Case Studies Case Study Screencast 58

Directive Agency

JULY 15, 2019

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career. So stick around.

SEO 40

SEO Paid Content Budget Programs Tools 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. But we all know it's not. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SmartBug Media

NOVEMBER 18, 2022

It’s important to understand the terms used to describe inbound marketing so you can communicate effectively with your peers, partners, and clients. B2B (Business to Business) These are businesses that sell products or services to other businesses. What Is Inbound Marketing? The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Martech Advisor

OCTOBER 18, 2019

For instance, a blogger may write a blog or record a video about your product, whereas a customer may write a product review on your website (testimonial for B2B organizations) or directories such as Yelp, TripAdvisor, and so on. Organic and Direct Traffic. Direct traffic is an outcome of how well someone knows your brand.

Practices 43

Practices Examples WOM Media 43

Webbiquity

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business. Find the answers to those questions and many others here in more than two dozen of the best LinkedIn guides of the past year.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Heinz Marketing

AUGUST 13, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We feature, every week, some of the best and brightest minds in B2B sales in American cities, and now I’m very excited to have with us Nick Jordan. Nick, thanks so much for joining us.

Top of Funnel 41

Top of Funnel Peer-to-peer Communities B2B Thought Leadership 41

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. I humbly offer these guidelines in the spirit of the B2B marketing guild. After all, the tools themselves are dead simple. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100