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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Budgets are growing.

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Why marketers can’t ignore dark social media

SmartBrief - Marketing

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. One area marketers can’t dismiss is dark social media activity.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

How your social media marketing budget stacks up to your peers and competitors? Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. Affiliate sales support independent publishing.

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on Facebook. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

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How to Use Pinterest Hashtags to Build Your Brand and Drive More Site Traffic

ClearVoice

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Pinterest is the place for creating, inspiring, motivating, and gathering ideas. It’s a digital vision board for its users, where many pin things to use now or engage with later. That’s right! Good branding.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

People are naturally curious about what they peers are thinking and doing. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.