eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
ViewPoint
APRIL 25, 2011
Yet B2B marketers seem to be more focused on lead generation than the rest of the process. I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center. It’s why marketing can’t prove quantifiable value in return for spend.
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