Pam Didner

AUGUST 4, 2021

has a great list of the top mistakes you might be making; this is great to consider in your team-building process moving forward. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. What are your top tips for the successful leadership of a marketing team?

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Zoominfo

SEPTEMBER 25, 2018

The Ultimate List of Sales Podcasts. 1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Listen here. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! Tim Washer. Follow: @timwasher.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Only B2B

FEBRUARY 28, 2018

3 Demand Generation Trends in 2018. But, is it possible without a well-thought-of demand generation strategy ? It won’t be possible without driving demand in the first place. With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Digital B2B Marketing

JULY 14, 2011

Thought leadership is a common marketing topic, but unfortunately thought leadership is not a common outcome of marketing. Part of the problem is that thought leadership marketing has lost all notions of actual thought leadership. A company or individual cannot be a thought leader in a vacuum.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Digital B2B Marketing

JUNE 26, 2012

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. Clarity is critical.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. of all online ad revenue in 2013 ($3.17

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. Our Chief Revenue Officer Patrick Purvis suggests: “Find out: Is there new leadership there? We look for event “signals,” like rounds of funding, leadership changes, a new technology partner, new management, layoffs – any time changes happen, new business needs arise.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Adobe Experience Cloud Blog

APRIL 11, 2017

An intent-based email marketing campaign is one that targets prospective buyers as soon as they show interest in a particular topic. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. What events does your target audience attend?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. What better way to get in the heads of those that attended than by reading their actual thoughts. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Digital channels are the primary lifeblood of B2B sales and marketing programs right now.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. But the reality is different, especially for B2B marketers.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Directive Agency

JUNE 10, 2020

We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. …all in one fell swoop?

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Supply & Demand Issues Rise. The Sales 3.0

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Televerde

JANUARY 10, 2020

Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series. We’re a true B2B play, and we have been struggling to obtain new business over the past few years. Director of Marketing at B2B firm, Seattle, WA. The good news is, we’re here to help you as well. We’ve got you.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Marketing AI 52

Adobe Experience Cloud Blog

JANUARY 6, 2017

Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. I’ve listed each influencer and their social handles below. Check it out and let us know if you follow someone who you think should be on the list. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

xiQ

AUGUST 4, 2018

We have paid the dues and been in the trenches with frontline B2B sales and marketing professionals at some of the best and most successful companies. Companies want to achieve results – win more deals, improve client engagement and generate more qualified leads. At xiQ we believe in the “keep it simple Simon (K.I.S.S.)

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. The HPE Partner Marketing Concierge describes its offerings: “Working together we can reduce time to market for key demand generation initiatives. The account has more than 100,000 followers.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction. B2B Content Masterminds. To learn more from these great minds, follow our Twitter List, Content Marketing Leaders.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. The title of the blog is How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates). You can educate them.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Say 100 is an excellent list of 100 individuals, curated by category thought leaders including Seth Godin and Clay Shirky. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? B2B appointment setting is exactly what it says.  And why is it important to marketers?   User your resources.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

xiQ

AUGUST 4, 2018

We have paid the dues and been in the trenches with frontline B2B sales and marketing professionals at some of the best and most successful companies. Companies want to achieve results – win more deals, improve client engagement and generate more qualified leads. At xiQ we believe in the “keep it simple Simon (K.I.S.S.)

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100