sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. How can B2B organizations get the attention of this generation? Connect via thought leaders.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. The trick is to create or curate in a manner that’s authentic to the brand’s voice.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

SmartBug Media

APRIL 12, 2019

As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”. Their blog is curated by a team that lives and breathes content marketing every day. Using content to tell a story can up your selling game.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Looking back one year later, my top-ten list aged well and all are still highly relevant and critical for B2B marketing.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We Conclusion.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. B2B Marketing Exchange. MarketingProfs B2B Forum. B2B marketing. Campaign management.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. A rtful: Since when does B2B have to be boring? We work for the buyer.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Litmus

MARCH 31, 2020

While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. What I love about email: How much creativity, thought, and care goes into creating emails.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Budget Programs 80

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Top Rank Marketing

MARCH 11, 2024

And with that evolution, navigating the various services available for B2B marketing has become increasingly complex. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. Needless to say, marketing has evolved.

Work Management 130

Work Management Marketing Management B2B Marketing Service 130

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. ” Tim Hughes – Co-Founder of Digital Leadership Associates. Digital Leadership Associates. “The March market is currently within a “perfect storm”.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Third, thank you to all who participated.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Heinz Marketing

JULY 12, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are here every week with new episodes of Sales Pipeline Radio, talking to some of the best and brightest minds in B2B. Thanks for watching, thanks for listening. So why this book next?

B2B Sales 107

B2B Sales Gartner Paid Search Agency Amazon 107

Marketing Insider Group

APRIL 27, 2021

For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. The sector is also vast and ranges from providers and payors communicating with consumers to B2B brands that offer healthcare organizations technology, supplies, tools, and more. There’s no room for ambiguity in this content.

Work Management 271

Work Management Marketing Management Examples Content Marketing 271

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? In the B2B world, sales cycles are long and decisions are collaborative. 82% of companies are already using content marketing to nurture leads , build trust, and position their company as a thought leader. Set clear objectives.

Research 251

Research Content Marketing Work Management B2B Thought Leadership 251

SmarkLabs

APRIL 3, 2023

In today’s rapidly evolving business landscape, thought leadership has become an essential element for CEOs in the B2B technology sector. Social media serves as a powerful channel to cultivate executive thought leadership, enabling CEOs to connect with their audience and share valuable insights.

Thought Leadership 52

Thought Leadership Social Media B2B Thought Leadership Media 52

Contently

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

Top of Funnel 78

Top of Funnel B2B Thought Leadership Case Study Case Studies 78

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. In the B2B segment, the “client avatar” is a basic thing that has definitely been done. For the B2B this brings a great opportunity to curate.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Marketing Insider Group

JUNE 8, 2015

And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. Their top blog is Kevin Spacey’s Top 3 Tips For Better Storytelling. My own B2B Marketing Insider ?

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Marketing Insider Group

MARCH 31, 2014

It was launched in 2012 to provide a platform for internal and external thought leadership. It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion. Storytelling.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Marketing Insider Group

SEPTEMBER 3, 2014

But here is the complete list, separated by B2B and B2C, in no particular order. Amazing B2B Branded Content Marketing Hubs. Intel have really set themselves apart with a combination of great design, a personal storytelling approach and consistent distribution. Because these guys get the power of effective storytelling.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Marketing Insider Group

AUGUST 7, 2012

Establish a content curation strategy. Start a formal thought leadership program. Train your employees on the art of storytelling. Let me know in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Create content by buyer stage.

Content Marketing 100

Content Marketing B2B Thought Leadership Content Buyer Personas 100

Walker Sands

NOVEMBER 29, 2018

Content marketers are under pressure to tell new stories that establish their company as an industry thought leader and that stand out from the crowd. And yet, I don’t see very many B2B marketers tapping into publicly available data or creating their own — which is ironic, given how data-obsessed B2B-ers are! Original Data.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Madison Logic

AUGUST 17, 2023

Instead, the new era of effective customer engagement is being ushered in by the power of content and storytelling. According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. Storytelling also sets a brand apart in a crowded B2B market where every company sounds the same.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Convince & Convert

APRIL 26, 2012

Lee: Well obviously, it’s being thoughtful about a particular audience and. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. on Monday, I’ll do a certain type of post, usually try to be thought. leadership. something else.

Social Media 136

Social Media Optimization Media Buying Cycle 136

Adobe Experience Cloud Blog

JULY 23, 2015

For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. As I look back at my own journey as a content marketer, I’m happy with the impact of many of my B2B content marketing initiatives. Content and Technology are strange bed fellows.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. The Storyteller by Content Magazine.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Martech Advisor

JANUARY 22, 2020

While guest blogging, expert roundups, and content curation are some common collaboration techniques, their impact could be limited. Learn More: Marketer's Guide To Building Backlinks, Gaining Referral Traffic And Establishing Thought Leadership. Practice Marketing Storytelling. Tie-Up With an Industry Thought Leader.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Salesforce Marketing Cloud

MAY 2, 2022

To help you sift through the sea of talent, we curated a list of 16 sales influencers to follow in early 2021 — but that list has grown. Why you should follow Anita: She’s a sales performance consultant, author, trainer, and coach with over 20 years of trench experience in B2B (business to business) sales. Follow her on LinkedIn.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98

Single Grain

MARCH 7, 2022

In this post, we'll provide our curated list of the top 8 crypto PR agencies, as well as how crypto PR differs from traditional PR, why you might need to hire such an agency, and how to select the best one. Thought Leadership. DeFi (decentralized finance). Utility tokens. Bitcoin, Litecoin, Altcoin. Services Offered: Crypto PR.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Single Grain

SEPTEMBER 20, 2022

Now that you know what to look for in a content marketing agency, here is a carefully curated list of the best content marketing companies and their specializations. Ardent Growth helps build content marketing strategies to produce high-level content for B2B brands. Book My Free Content Marketing Consultation . 1) Single Grain.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Oktopost

DECEMBER 28, 2020

94% of B2B marketers said they pivoted their content marketing strategy in 2020, and 80% of those said their shifts were successful. What’s more, 90% of B2B marketers believe repurposing existing content is more valuable than creating fresh new pieces. Having a well-thought-out graphics design scheme for your content is critical.

Creativity 125

Creativity B2B Marketing Content Marketing B2B 125