Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Thinkers360

MARCH 1, 2024

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. Maria is a Supply Chain expert and has earned numerous awards for her contribution to the supply chain industry.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 99

Linkedin Generation Marketing Budget Lead 99

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). But, you can’t establish thought leadership without a network. Engage with insights.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Marketing Insider Group

JANUARY 4, 2021

It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. Twitter makes sense, as well.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Will the other person answer—and if they do, will they be able to help? Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress. The Product.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. McKinsey B2B Research Report, Oct 2020). Redeploying efforts to create thought-leadership content. Explore xiQ Workbench.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

LEADership

JANUARY 7, 2014

Above all, I personally find that it is a very powerful time for reflection. Looking back on an entire year of events both at a personal and professional level allows for deep thinking about many important matters. That, in my opinion, is the key to establishing thought leadership. Define value creation. Have questions?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Peer-to-peer B2B 40

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

Curation 100

Curation Activities Media B2B Thought Leadership 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them!

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? Social media advocacy is when the employee posts about the company in a positive way on their personal accounts. Wider personal network for sales. Subject-matter expertise for industry thought leadership.

Work Management 125

Work Management B2B Thought Leadership Thought Leadership Marketing Management 125

Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

Social Media 91

Social Media B2B Thought Leadership Media B2B 91

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Marketing Insider Group

JULY 18, 2015

92% of B2B decision makers want to engage with a thought leader. This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). LinkedIn Company Post Comments. Don’t Start A LinkedIn Group.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. xiQ provides personality analysis*, on the fly, that can be mapped to relationships to advance the sellers’ agenda.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. 58% of B2B marketers use intent data with the aim of identifying early buyer interest.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

xiQ

AUGUST 4, 2018

The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on LinkedIn. xiQ provides personality analysis*, on the fly, that can be mapped to relationships to advance the sellers’ agenda.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Marketing Insider Group

AUGUST 27, 2015

With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Look in the mirror to assess and begin work on your personal branding’s curbside appeal. Keep your curated content limited to early-funnel conversations (e.g., With 49.5%

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. How can B2B organizations get the attention of this generation? Connect via thought leaders.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Let me know your thoughts as well in the comments below. This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face.

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

Marketing Insider Group

JULY 12, 2012

Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The rise of content marketing has lead to the emergence of the brand evangelist , corporate journalists, content strategists, curators and editors. Content Curation as more formal marketing discipline.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

SnapApp

APRIL 9, 2019

Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Find out what led them to your landing page, whether it was through LinkedIn, a paid campaign, or a CTA in your latest blog post. Generate Insights for Effective Follow Up.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

Marketing Insider Group

OCTOBER 20, 2011

Syndication: Since no person or company has all the answers, this means you will create some of the content required, you will gather (or curate) content produced by others and you will share (or syndicate) this content in all the places where your buyers are looking for it. Thought Leadership answers the big(ger) questions.

B2B Thought Leadership 100

B2B Thought Leadership Marketing Management Thought Leadership Curation 100

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113