Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user. The Advertising Research Institute reports that product sales decline after 48 ad impressions. The world is chaotic. They are failing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. 2. Sales Hacker. The SalesPOP!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Contently

JUNE 24, 2021

I didn’t start my career at an ad agency or a literary magazine. My first internship was actually on the structured products team at an asset management firm. Use multimedia content to help thought leadership content break through. Thoughts on the Market works for two reasons. One, it’s short.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Zoominfo

DECEMBER 13, 2018

On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. The SalesPOP!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. and a Design Leadership Forum Member for Invision. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . A subtle shift has taken place.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? Why did companies start focusing on it?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Content4Demand

OCTOBER 11, 2018

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. by Alicia Esposito, Content Strategist.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. We wanted a high-level view of whether B2B companies are doing content marketing.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Zoominfo

OCTOBER 5, 2021

The company covers everything from branding to entrepreneurship to product reviews. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. This channel is a must-bookmark!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 24, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We continue to be very humbled by the listenership we get across the B2B sales and marketing world. We’re featuring every week some of the best and brightest minds in B2B.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

DECEMBER 14, 2017

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Current mobile devices: What else other than more Apple products?! iPad, iPhone.

Work Management 77

Work Management CMO Bulldog Solutions Skype 77

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

Imagine my delight when I came across piano salesperson Erica Feidner, who was named one of the top 10 greatest salespeople of all time by Inc Magazine. Depending upon which study you consult, you will find these approximate ratios: 55% of a message is generated by the face and body, 38% from tone and volume, and only 7% from words said.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. I was happy to comply and thought I’d share my thoughts with you too. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Does it convey leadership and innovation in your industry?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Hinge Marketing

MAY 20, 2015

magazine , “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. Showcasing their thought leadership in blog posts, white papers, etc., 5 B2B Social Media Tips to Drive Prospect Engagement. On Google+ or LinkedIn?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Are you aiming to generate leads, boost brand awareness, or establish thought leadership ?

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Jay’s Thought of the Week. Here’s my thought of the week. Today it’s getting more integrated into the marketing and sales and product. Listen Now. The RSS feed is: [link].

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Jay’s Thought of the Week. Here’s my thought of the week. Today it’s getting more integrated into the marketing and sales and product. Listen Now. The RSS feed is: [link].

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Marketing Insider Group

JANUARY 31, 2022

Which words or phrases should be used consistently to refer to specific products or buyers and which should always be avoided (like cliches or outdated terms)? It featured founder Tom Dickson blending extremely non-blendable items to show just how powerful their product was. Did content marketing exist in the 1800s?

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Online Marketing Institute

MARCH 13, 2011

53) Internet Marketing (139) Knowledge Mgmt (29) Leadership-Mgmt (468) Marketing (240) Mobile Technology (7) Online Communities (12) Pages (3) Project Mgmt-ROI (163) Sales and Selling (152) Social CRM (38) Social Networking (53) Web 2.0 (7) 6) ERP (17) Internet Cust. 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Zoominfo

SEPTEMBER 17, 2018

The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

B2B Digital Marketer

MARCH 18, 2021

But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Jim Rembach (00:00): Hey B2B DM gang. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Zoominfo

FEBRUARY 26, 2018

But, what if we told you a quick reading break might actually increase your sales productivity? According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. If you’re a new reader, ZoomInfo is the leading B2B contact database. 6. Sales Hacker.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206