thePoint

MARCH 25, 2020

Companies that demonstrated integrity, strength, compassion and community commitment during this crisis. Given that our blog is primarily for B2B marketing and/or sales leaders, I am going to go a bit in-depth on the first bullet regarding communications, and then just summarize my thoughts on the final two points.

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. The two most commonly used techniques in the modern B2B marketer’s armoury are now Email and Search.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Trade Show Appointments. Don’t forget the B2B SEO basics as well. Those tactics in summary: YouTube Integration. Showcase The Company.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Heinz Marketing

JANUARY 24, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! We love our queer community.

B2B Thought Leadership 105

B2B Thought Leadership CMO B2B Sales Paid Search Agency 105

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Quality.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Industrial Marketing Today

MARCH 3, 2012

Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. General B2B marketers are struggling too. SEO tactics vary widely in degree of execution difficulty.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. And finally, studies show that using event technology can increase planners’ productivity by 27% and increase attendance by 20%. 127 reviews) Capterra Score: 4.4 (14

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. This is why every B2B marketing leader needs a social media participation strategy even if he or she does not intend to actively market through social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. This is why every B2B marketing leader needs a social media participation strategy even if he or she does not intend to actively market through social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

The Effective Marketer

AUGUST 30, 2010

Online success comes from thinking like a journalist and a thought leader”. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. We have all been there. What is that acronym you keep using?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Chris Koch

MARCH 12, 2010

Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Product leadership. We know that in B2B, customers and prospects respond best to ideas, news, research, and how-to—not sales pitches.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Hubspot

JANUARY 7, 2018

But AR first made a name for itself in the B2B sector -- largely for purposes related to trade shows and enhancing information delivery to analysts. And as it continues to grow its presence within the consumer sector, I don't anticipate it leaving B2B behind. As always, I'm open to your take on these trends.

Marketing AI 0

Marketing AI Trends B2B Thought Leadership Forecasting 0

Webbiquity

FEBRUARY 4, 2013

The book, valuable to anyone who’s in (or aspires to be in) a marketing or PR leadership role, is divided into three main sections: Understand the Marketing Round and Develop Your Strategy. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Social media can build your reputation as a thought leader. Here are four key ways that social media builds brands.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. It has also changed the scope of our content process, as Jon Miller points out here.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Account history. It has also changed the scope of our content process, as Jon Miller points out here.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hinge Marketing

MARCH 28, 2014

It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. B2B content marketing works around the clock and around the globe. Why the struggle?

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? According to the CMI (Content Marketing Institute) B2B Content Marketing report, 94% made some changes. Content marketing is a way to shape thought leadership and earn trust. Building a community. Quick Takeaways. Image: CMI.

Template 319

Template Marketing & Strategy Marketing Strategy Content Marketing 319

Launch Marketing

SEPTEMBER 15, 2021

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Prior to attending any conference, trade show or summit, events should be scheduled and incorporated into your organization’s marketing plan. Pre-Event Marketing. Marketing During the Event.

ROI 143

ROI B2B Thought Leadership Top of Funnel Thought Leadership 143

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. Go back to your offices and feel like you have a community around you.” Most fails.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

The Effective Marketer

MARCH 9, 2010

Let me know what you thought of these designs and if you have any to submit, please contact me! Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] That’s it for this installment of Email Design Gallery. You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. While PR is often thought of as a B2C marketing practice, it plays a critical role in B2B communications as well.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. COVID accelerated the pace of virtual event development as prospective attendees sought alternative professional development opportunities and ways to stay connected with their professional community.

Digital Asset Management 142

Digital Asset Management Work Management Marketing Management Planning 142

6sense

JANUARY 11, 2022

Another group chatted about the Dark Funnel — the anonymous “digital breadcrumbs” that B2B buyers leave behind as they conduct research. Online communities. Trade show booths. Great marketers have these traits: problem solving skills, a growth mindset, a willingness to take risks, and leadership .

CMO 62

CMO Sales Management Peer-to-peer Top of Funnel 62

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Prior to attending any conference, trade show or summit, events should be scheduled and incorporated into your organization’s marketing plan. Pre-event marketing. After the event.

ROI 50

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 50

Heinz Marketing

JUNE 8, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! I think it’s easy to overthink things.

Top of Funnel 89

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 89

Savanta

MAY 18, 2011

Moreover, they’re big buyers of B2B products and services. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. There are 1.3

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

Kaon

OCTOBER 21, 2020

With a background in customer-facing roles and experience working as a graphic designer, he strives to bring thoughtful, creative energy to each project with a focus on client success. Despite all of my interactions with my co-workers being virtual, the sense of community at Kaon is palpable. Brandon Lee | Director, Strategic Accounts.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. We have all kinds of people using it, obviously not just marketing.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. We have all kinds of people using it, obviously not just marketing.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40