Engagio

MARCH 25, 2019

We’re finally reaching an era when Account Based Marketing has found its footing, and Sales and Marketing teams are more open to making the transition from traditional marketing methods to ABM. Social selling is so effective that 90% of top-performing salespeople are implementing social media into their sales strategy.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. But when you’re in B2B tech, your SDR team can’t cold call down a list all day. Even some of the best cold callers can’t get more than a 2% success rate. Prospects aren’t picking up the phone.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. For one, the playing field is now largely digital. Long gone are the days where cold-calling and face-to-face meetings were the only option.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. That means, the editorial process is intense and laborious.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B marketing, on the other hand, hasn’t kept up.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Engagio

APRIL 20, 2020

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. 2. Hubspot Sales Blog.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Give this a try will you?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Salesforce Marketing Cloud

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” As a result, the sales team reduced its time to close by 30% — an impressive figure for a company with so much competition. What you’ll learn: What is a sales lead? What is a qualified sales lead?

Paid Content 59

Paid Content Sales Leads Sales Qualified Leads Top of Funnel 59

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. 2. Hubspot Sales Blog.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

Engagio

APRIL 20, 2020

In its wake, it leaves political unrest, economic downturns, and market instability. A company that was in the market for new software could now be merely trying to survive. We asked them two pressing questions: What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis?

Work Management 87

Work Management Tactics Account Based Marketing Marketing Management 87

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. What Is Outbound Marketing? Types of Outbound Marketing Channels. Table of Contents.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

6sense

DECEMBER 10, 2021

When I joined 6sense , the Marketing team was one person — so we had a lot of building to do. Our Marketing team needs to “market” but also be pushing the bounds of what’s possible in our product and the industry. How has B2B buying evolved with automated insights on customer behaviors?

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Heinz Marketing

FEBRUARY 25, 2019

By Matt Heinz, President of Heinz Marketing. A few years ago we started Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Anthony is at TheSalesBlog.com.

Sales Management 81

Sales Management Top of Funnel Cold Calling Conference 81

B2B Digital Marketer

SEPTEMBER 15, 2020

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Timestamps/Outline.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Single Grain

DECEMBER 29, 2020

Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. Book My Free SaaS Marketing Consultation. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Educate yourself.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Heinz Marketing

NOVEMBER 9, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 98

Top of Funnel Enterprise Management Thought Leadership B2B Thought Leadership 98

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Raza Imam is an entrepreneur, author, speaker, and coach with a passion for digital marketing and personal development. B2B DM gang. Episode Transcript.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Pam Didner

FEBRUARY 24, 2021

We’re in the swing of the 2021 conference season, and we’ve been exploring virtual and in-person sales events and conferences taking place this year. Here’s my list of top B2B sales conferences we think will be helpful to your sales learning and networking. B2B Marketing Exchange. The Sales 3.0

Conference 70

Conference B2B Sales Top of Funnel Work Management 70

Sales Engine

DECEMBER 28, 2015

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Here are 4 strategies you can use to get your content marketing budget approved in 2016. Realize, however, that most large-scale content marketing programs started out by testing the waters with a small pilot project.

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120

Envy

AUGUST 31, 2017

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? As you can see, marketing is changing, so what is a marketer to do?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Valasys

JANUARY 2, 2023

For that reason, inbound marketing may be the solution they need or should be looking for. Inbound marketing can be a great solution for firms that want to increase demand generation and appointment setting. Once they are there, you can nurture them through the sales process until they are ready to buy.

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. And there are multiple calls to action. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. And there are multiple calls to action. Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Valasys

NOVEMBER 5, 2018

Haven’t set a process for qualifying leads. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Email Marketing. Not looking in the right places for new business. Toll-Free Number.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53