Marketing Insider Group

APRIL 15, 2024

But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. Who Are B2B Creators?

Enterprise Management 225

Enterprise Management B2B B2B Thought Leadership SMB 225

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It has the opportunity to help you redefine what marketing means for your company. A lot of case studies, however, are pretty dry and don’t follow a narrative.

Storytelling 279

Storytelling CMO Paid Search Agency Companies 279

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. Case studies take testimonials a step further.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Verticals 122

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 122

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. see below).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 307

Thought Leadership Enterprise Management Work Management Marketing Management 307

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. More specifically, they did the study twice to ensure its validity. emphasis theirs].”

Startups 108

Startups Peer-to-peer Studies Ideal Customer Profiles 108

Webbiquity

APRIL 30, 2024

about the questions customers ask 1) when looking for products or services like yours, that is, what problems they are trying to solve; 2) during the sales process; and 3) at the beginning of their engagement with your company. But also optimize case studies and, if your company has offices in multiple cities, your individual city pages.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: The B2B Millennial Buyer Survey Report. Why Case Studies? Use Case Studies to Seal the Deal.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Executives don’t care if you’re a “thought leader” in your field.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Sword and the Script | B2B

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. Among the companies we studied, the average top management team has nine members.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. There are, however, many creative ways to implement UGC in your B2B marketing strategy.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Top Rank Marketing

MAY 29, 2024

But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. B2B social media marketing requires more than just the occasional post from the brand account. To generate these results, it’s critical to go about it the right way.

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth to Present Day.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Ad Agencies Allocation 102

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In 2015, I created Marketing Insider Group to help provide an insider’s point of view from my 25 years as a company marketers. B2B marketing blogs.

B2B Marketing 136

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 136

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Case studies are another personalization tactic.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Heinz Marketing

JUNE 20, 2023

You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior. Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. The company practically invented the RevOps category as we know it today. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? That’s the sound of a successful sale.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Create Meaningful Content.

Social Media 353

Social Media Work Management Webinar Metrics Social Marketing 353

Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. But almost every company shows gaps in the earlier stages. In this article, we look at some B2B content marketing data to point to the biggest trends. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes.

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

PathFactory

MAY 24, 2024

After being in Austin this month for my ninth consecutive Forrester B2B Summit, I have to say that this is still my favorite B2B industry event. I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers.

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Marketing Insider Group

JANUARY 25, 2021

B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. In the B2B world, local SEO isn’t nearly as important as it is for consumer businesses that serve customers locally. Are they thought leaders in the space?

Paid Search Agency 336

Paid Search Agency Advertising Agencies Ad Agencies SEO 336

Heinz Marketing

SEPTEMBER 1, 2023

That’s where a thoughtful approach to website optimization comes into play. This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. Effective customer-led growth encompasses more than service and support.

Marketing Websites 111

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 111

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77