B2B Thought Leadership, Business, Event Marketing and Presentation

3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs

3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs

5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Final Thoughts.

Paid Content

Paid Content Social Media Promotion Media

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing

Event Marketing Social Marketing B2B Thought Leadership Budget Programs

B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Email marketing can be particularly effective for a nurture cadence.

Top of Funnel

Top of Funnel Tactics B2B Marketing Work Management

18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. Many events require registration or payment to attend. Quick Takeaways.

Planning

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership

The Brandpoint Guide: Level Up Your Digital Marketing in 2022

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If Staffing is a core issue that all businesses will face in 2022.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management

How are marketing leaders in the industry making the most of virtual events?

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management

Work Management Marketing Management Planning B2B Thought Leadership

B2B Lead Generation Blog: In defense of thought leadership

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Uh, that’s not the point.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Generation Generation

How to Use Surveys to Reach B2B Business Goals

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. 3. Use surveys to scale event attendance.

Customer Surveys

Customer Surveys Business Webinar Metrics Buyer Personas

Using Surveys to Reach B2B Business Goals

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. How Can Surveys Help A B2B Business?

Customer Surveys

Customer Surveys Business Webinar Metrics Buyer Personas

B2B Video Marketing Done Right

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? The word these days is content.

Video Marketing

Video Marketing B2B Marketing Planning B2B

13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the return on investment (ROI) you had anticipated. Add Some Marketing Magic. Do It Again.

Tactics

Tactics ROI Planning B2B Thought Leadership

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? So, what exactly is “inbound” versus “outbound” marketing? Event Marketing.

Product

Product Marketing Management Planning B2B Thought Leadership

The Year of Engagement and Empowerment: TFM&A 2015 Highlights

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? His presentation ranged from the need for adaptive websites, to the state of digital marketing.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling

Sales Pipeline Radio, Episode 123: Q&A with Amy Holtzman @demandmarketer

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Amy Holtzman , VP, Marketing at Splash. And we are an end to end event marketing technology. ” for good reason.

Top of Funnel

Top of Funnel B2B Thought Leadership Work Management Privacy Policies

The Best Marketing Conferences of 2020

Marketing Insider Group

JANUARY 6, 2020

And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. B2B Marketing Exchange.

Conference

Conference Marketing AI Work Management Marketing Management

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation Generation Leads Lead

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation

Online Lead Generation Lead Generation Work Management Marketing Management

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

HOT TIP: Check out the agenda on the event website and review both the titles of the presenters and the descriptions of their sessions. HOT TIP: If you’re starting to think this event is a good fit, create preliminary goals to present to your manager for budget approval. How many sponsors do you expect at the event?

Enterprise Management

Enterprise Management Work Management B2B Thought Leadership Marketing Management

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How do you plan to grow revenue?"

Advertising Mediums

Advertising Mediums Consulting Lead Generation B2B Marketing

Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

APRIL 4, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every episode past, present, future all available on salespipelineradio.com. The mandate to the business is really running and generating campaigns that drive revenue for the business.

Top of Funnel

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it.

Lead Generation

Lead Generation Lead Nurturing ROI Generation

B2B Lead Generation Blog: Lead Generation Summit Notes

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation Generation B to B Leads

Actifio: The Customer, The Team, and the March Against Phillip

SWZD

AUGUST 5, 2019

With a patented Virtual Data Pipeline technology, Actifio frees data from traditional infrastructure to accelerate adoption of hybrid cloud, build higher quality applications faster, and improve business resiliency and data availability. We asked Peter what drew him to marketing as a career. Background and Career. Lead Generation.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Work Management Marketing Management

B2B Lead Generation Blog: The halo effect and lead generation

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation Generation Leads Lead

B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation Ideal Customer Profiles Generation Leads

How to Boost the ROI of Your Next Virtual or Hybrid Event

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI

ROI B2B Thought Leadership Top of Funnel Thought Leadership

B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

markempa

JUNE 13, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation

Lead Generation B2B Sales CRM B2B Thought Leadership

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast

Webcast Lead Generation Webinar Metrics ROI

Three Key Insights on How B2B Marketing is Changing

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management

Work Management B2B Marketing Marketing Management B2B Thought Leadership

Sales Pipeline Radio, Episode 121: Q&A with Kevin Eikenberry @KevinEikenberry

Heinz Marketing

JULY 9, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every episode of Sales Pipeline Radio, past, present and future can also be found at SalesPipelineRadio.com. Today is no different.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Work Management B2B Sales

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel

Virtual events: The ultimate marketers’ guide

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership.

Digital Asset Management

Digital Asset Management Work Management Marketing Management Planning

Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform

Top Rank Marketing

AUGUST 1, 2023

This all may give marketers pause when considering whether or not to create their own Threads account. While Threads may not quite be ready as a platform for event marketing or crisis management, there are still a few valuable opportunities marketers shouldn’t skip over.

Paid Content

Paid Content B2B Marketing B2B Thought Leadership Enterprise Management

27 Marketing Lessons B2B Marketers Should Know

Hubspot

MAY 6, 2010

This week the MarketingProfs B2B Forum. The event brought together B2B marketers from all industries to share best practices and case studies. If you couldn't be at this year's event, here are the most important lessons for B2B marketers. 27 Marketing Lessons B2B Marketing Should Know 1.

B2B Marketing

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. What is a Thought Leadership Video?

Thought Leadership

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

MARCH 26, 2021

Your content might have started as a whitepaper, been edited down to an easily digestible eBook, visualized into a work-of-art infographic and even been translated into a presentation for the upcoming webinar. Daily newspapers love these types of business stories with deep information and distinctive angles. That’s a ton!

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Tips Planning

11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

FEBRUARY 15, 2012

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. 277% more effective , in fact. LinkedIn Answers.

Linkedin Marketing Management Paid Search Agency Statistics

Sales Pipeline Radio, Episode 209: Q & A with Corey McCarthy @testarossaMktg

Heinz Marketing

JUNE 8, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I ask her “What were some of the leadership lessons you’ve taken from that? Anything that you thought you knew, just throw it out the window. Paul: Storytellers.

Top of Funnel

Top of Funnel Thought Leadership B2B Thought Leadership Work Management

How to Boost the ROI of Your Next Event

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels

10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

AUGUST 27, 2013

Concluding the Back-to-School B2B Primer—Part Four. I had to share that with you, but let’s get back to the Back-to-School B2B Primer series. In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION.

Lead Generation

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads

50 Lead Generation Strategies You Ought To Know

Valasys

NOVEMBER 5, 2018

Not looking in the right places for new business. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. That individual may or may not have much interest in your line of business.

Lead Generation

Lead Generation Paid Content Lead Scoring Lead Ranking

3 Alternatives for Your Event Marketing Budget in 2022

3 Alternatives for Your Event Marketing Budget in 2022

Webinars

Trending Sources

5 Ways to Promote Virtual Events on Social Media in 2020

Webinars

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

18 Lessons We’ve Learned from a Year of Virtual Marketing Events

The Brandpoint Guide: Level Up Your Digital Marketing in 2022

How are marketing leaders in the industry making the most of virtual events?

B2B Lead Generation Blog: In defense of thought leadership

How to Use Surveys to Reach B2B Business Goals

Using Surveys to Reach B2B Business Goals

B2B Video Marketing Done Right

13 Marketing Tactics to Boost Your Event ROI

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

The Year of Engagement and Empowerment: TFM&A 2015 Highlights

Sales Pipeline Radio, Episode 123: Q&A with Amy Holtzman @demandmarketer

The Best Marketing Conferences of 2020

B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships

B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation Blog: Lead Generation Summit Notes

Actifio: The Customer, The Team, and the March Against Phillip

B2B Lead Generation Blog: The halo effect and lead generation

B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

How to Boost the ROI of Your Next Virtual or Hybrid Event

B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it?

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

Three Key Insights on How B2B Marketing is Changing

Sales Pipeline Radio, Episode 121: Q&A with Kevin Eikenberry @KevinEikenberry

Thought Leadership Videos: So You Want to Be An Authority?

Virtual events: The ultimate marketers’ guide

Thread Count: 4 Key Opportunities For B2B Marketers On Meta’s Threads Platform

27 Marketing Lessons B2B Marketers Should Know

Thought Leadership Videos: So You Want to Be An Authority?

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

11 LinkedIn Marketing Gems You're Missing Out On

Sales Pipeline Radio, Episode 209: Q & A with Corey McCarthy @testarossaMktg

How to Boost the ROI of Your Next Event

10 Event Marketing Tips to Accelerate B2B Lead Generation

50 Lead Generation Strategies You Ought To Know

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