ClearVoice

MAY 26, 2022

Your business blog can: Position you as a thought leader in your industry. Increase your brand’s visibility on search engines and elsewhere online, such as on social media and guest blogs. Improve customer trust in your business. Plus, business blogging is measurable and gives you plenty of data to work with.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Single Grain

DECEMBER 29, 2020

His article My Billion-Dollar Mistake about founding KISSmetrics is especially worth reading, as he details what he did wrong and how he felt about it: “There were so many times when I thought about giving up during the early days. Thoughts on Sourcing Black Companies & Entrepreneurs. The detail is outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Atomic Reach

JANUARY 3, 2019

and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What are consequences of this creativity decline to the business world? 1 “leadership competency” of the future. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 295

Top of Funnel Paid Search Agency Companies Marketing Automation Services 295

Hubspot

MAY 24, 2012

7) B2B marketers use email segmentation heavily. 84% of B2B marketers use segment targeting in their email campaigns. 9) Social media & blogging generate real customers. This data supports the argument for investment of marketing time and resources in blogging and social media. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

JUNE 25, 2012

71% of B2B buyers go to the internet to get that information. Can you create new types of content for your business to leverage a popular new social network? How much time and resources are required to participate in this social network? 4) You Can Stand Out as a Thought Leader. Don't you want to be the one they find?

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

NOVEMBER 7, 2012

3) Product Blog Content. Right now you're probably all like, "But I thought we inbound marketers were supposed to use our blog for thought leadership and attracting visitors through educational, industry content?" In fact, you'll notice that we do it on this very blog. well, education.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? What made you want to start your first blog? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

PureB2B

JUNE 29, 2021

Before digital marketing came to be, niche firms had to waste a considerable portion of their marketing resources on advertising and campaigns that were utterly irrelevant to the majority of the people who saw them. Now, businesses can run targeted ads that guarantee a broader reach to potential customers. The ROI potentials.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Webbiquity

JULY 12, 2010

If absolutely necessary, this leadership can be outsourced, but only as part of a close long-term relationship. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. When: how often will you write new blog posts? Who else will be involved?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Industrial Marketing Today

MAY 11, 2011

Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership? Building thought leadership with technical content. to the engineering company.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing isn’t just a business blog. More leads. image source.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Any thoughts? Any thoughts? Any thoughts? Proposals are written. Stuff gets built. Andy Holeman Great piece.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

AUGUST 18, 2011

In addition to the great content we provide here on the HubSpot blog, we thought we would share with you some of our other favorite blogs on everything inbound marketing. So here is a list of 21 awesome inbound marketing blogs you should start reading today. B2B Inbound Blog. Bluleadz Inbound Marketing Blog.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. The answer is yes.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

OCTOBER 21, 2014

All of those interpretations are totally accurate, but there''s one more you may not have thought of: the kind of content rut where you keep creating the same types of content over and over again instead of mixing it up. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. But print space was an expensive and finite resource. ” Prologue: The Reign of Print.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. but an actual paying customer!

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Then Mention is the perfect blog to follow.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 4) B2B (Business-to-Business). 5) B2C (Business-to-Consumer).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28