Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Top Rank Marketing

FEBRUARY 26, 2024

” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Ad Agencies Allocation 126

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Executives don’t care if you’re a “thought leader” in your field. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. see below).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

Top of Funnel 116

Top of Funnel B2B Marketing Practices B2B Thought Leadership 116

NuSpark Consulting

FEBRUARY 13, 2023

User reviews, case studies, and testimonials: Including reviews and testimonials on your website can provide social proof of the quality of your products or services and help build trust with potential customers. Professionalism : A well-designed and professional-looking website conveys trust and credibility. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . Today’s blog post examines these findings and demonstrates why equitable mentorship is crucial to fostering a safe and inclusive work environment with equal opportunities for men and women. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. You can find the other blogs in the series here. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? That’s the sound of a successful sale.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Heinz Marketing

JUNE 20, 2023

Content Marketing and Thought Leadership High-quality content positions your B2B company as a trusted industry resource and thought leader. This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 111

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. In this blog, we discuss six tips for establishing a social media strategy built for success. Become a Thought Leader. Determine a Target Audience.

Social Media 357

Social Media Work Management Webinar Metrics Social Marketing 357

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

JANUARY 25, 2021

B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. SEO optimization is not solely for blogging or website pages. In most cases, B2B companies are attempting to attract buyers from across the country or globe.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Conversica

MAY 31, 2021

This is true of business-to-business (B2B) and business-to-customer (B2C) organizations. Let’s explore how different B2B and B2C industries use Conversational AI to scale personalized communication and drive more revenue opportunities. Use Cases for Conversational AI Across Industries. Let’s drill down into some use cases.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Specifically, our Webex AI Assistant uses generative AI and Large Language Models (LLMs) for use cases like these.

B2B Thought Leadership 62

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. B2B marketers are responsible for building brand awareness, generating leads, and nurturing customer relationships. Encourage participation by asking thought-provoking questions.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Take your B2B social media marketing up a notch with these six content ideas. Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

BOP Design

DECEMBER 20, 2021

Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. For most B2B companies – the resource or blog section of the B2B web design is a critical feature of the website.

Design 115

Design B2B Thought Leadership B2B Case Study 115

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie! The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 120

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 120

Content Standard

DECEMBER 14, 2023

Dusty has led multiple successful content programs that have earned multiple industry awards including the 2021 Webby Award for Best Business Blog / Website. Dusty highlights the significance of thought leadership in painting a vision of the future and establishing credibility.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174