Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Use buying signals to get in front of newly established businesses.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Define the intent data.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Martech

MAY 4, 2022

Engaging buying committees through coordinated marketing and sales programs. More B2B marketers are adopting account-based marketing than ever before. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. What it is. Why it’s hot.

Account Based Marketing 107

Account Based Marketing ABM Webinar Metrics Effectiveness 107

SmartBug Media

MAY 13, 2022

When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services. For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Content4Demand

APRIL 9, 2021

Over the past year, B2B marketers have relied almost exclusively on digital signals to determine who’s visiting their websites, what the visitor’s level of interest is and their likelihood of acting. Interest, which leads to intent signaling and identifies if a company’s in-market and looking for new solutions.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. B2B Fusion has developed industry award-wining ABM experiences for its clients. B2B Fusion has developed industry award-wining ABM experiences for its clients.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. B2B sales used to be all about leads.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Strategic-IC

APRIL 23, 2023

What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales. And when a whopping 74% of Marketing and Sales professionals consider ABM a critical part of their mix ( DemandGen ), ABM has clearly taken flight! Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Aligning sales and marketing through converging strategies .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

DemandBase

DECEMBER 18, 2018

Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Madison Logic

OCTOBER 11, 2022

Your sale does not start with the first conversation between your sales team and the customer. According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Hubspot

JULY 15, 2020

In essence, account-based marketing is just a smarter way to do B2B marketing. However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking. Follow up speed matters in this digital, always-on world.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Leadspace

JUNE 21, 2017

Indeed, B2B marketers in particular have good cause to be excited about AI right now. So, as a B2B marketing or sales professional, it’s worth being mindful of the problematic manifestations of the AI hype — and how to avoid them. There are, of course, many very good reasons for that hype.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Zoominfo

AUGUST 23, 2022

For B2B sales leaders, these challenges become even more pronounced. The B2B software market has undergone immense changes in recent years. Before COVID, sales had traditionally been an in-person endeavor. Data from McKinsey reveals that less than one-third of all sales-related activity takes place in person.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

SalesIntel

FEBRUARY 1, 2022

As a result, most businesses assess their viable addressable market to estimate how many clients they can realistically reach through their marketing and sales channels. The Total Addressable Market is a key measure to evaluate the market’s potential size in terms of total sales and revenues. Why Calculating the TAM is Important.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

As a result, most businesses assess their viable addressable market to estimate how many clients they can realistically reach through their marketing and sales channels. The Total Addressable Market is a key measure to evaluate the market’s potential size in terms of total sales and revenues. Why Calculating the TAM is Important.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. These are the five B2B marketing predictions that cut through the noise and set you up to deliver clear, insightful messaging to your audience. Let’s stop that habit now. Another challenge is the learning curve with any new platform.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

AUGUST 10, 2022

To help marketers better understand this concept, we brought on guest speaker Robert Peterson, VP & Principal Analyst, Forrester, to share the latest research on the state of data-driven multi-channel ABM and how these findings will impact future B2B marketing strategies. . Sales and Marketing Alignment Matters .

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams. One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

JUNE 19, 2019

Earlier this year, I predicted that 2019 would be the year of the B2B Customer Data Platform (CDP). With B2B marketers struggling to stay afloat in a sea of data, businesses are fast abandoning the old methods of list buying and data/analytics point-solutions, in favor of a more holistic, sophisticated, integrated approach to data.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Leadspace

DECEMBER 15, 2020

B2B marketing and sales has traditionally operated with the assumption of long and complex sales cycles. . While this still holds true, a transformation is afoot in the B2B sales cycle. B2B buyers are now demanding B2C-like buying experiences. One study shows 61% of B2B purchases begin on the web.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

DemandMatrix

JULY 1, 2020

Sales retention is one of the primary worries of any B2B player in today’s ever-competitive commercial arena. Acquiring more customers elevates the sales graph. As per several studies, repeat sales are what every business aims at as it because 68% of sales come from existing customers.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

DealSignal

JUNE 3, 2021

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Leadspace

FEBRUARY 4, 2019

2018 was a transformative year for B2B Sales and Marketing, and an incredible year for Leadspace. This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66