Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 303

Thought Leadership Enterprise Management Work Management Marketing Management 303

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Personalized messages. Over 500 hours of content are uploaded to YouTube every minute. Share thought leadership.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. Marketing is becoming more conversational and personalized and chatbots enable you to take advantage of this trend without additional strain on your manpower and resources.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

MAY 19, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Paid Search Agency PR 113

Oktopost

JULY 14, 2021

Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Oktopost

NOVEMBER 28, 2021

Rich Stone, VP Sales at TechTarget takes the hot seat. Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Meet Rich Stone.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. B2B content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? The concept is simple: your social team creates messages that your employees share out on their personal social accounts. But B2B companies need to go deeper.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Privacy 62

Privacy B2B Thought Leadership Transparency Thought Leadership 62

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. While influencer strategy is more commonly associated with B2C businesses, B2B has recently seen some potential growth in this strategy.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

PureB2B

MARCH 31, 2022

There’s been a seismic shift in the B2B tech buyer journey. Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Do you want to be known as a marketing guru, an industry thought leader or a behind-the-scenes hustler who gets things done?

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Heidi’s writing is personal, relatable, and informative. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 157

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 157

KoMarketing Associates

OCTOBER 5, 2017

No matter the goals, you can leverage your in-person activities with what you are doing online. Repurposing a live event into digital content can keep it fresh in users’ minds, leading to more conversations, engagement, and even sales. In-Person Conversations. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. This cannot happen without marketing automation , which increases sales productivity by 14.5% Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video Marketing: The B2B Storyteller 2. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Skyping in space.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Back to Erica.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Or been on a dating show for… features? Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

6sense

OCTOBER 22, 2021

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. B2B buyers are more empowered than ever. This guide provides a spin-free look at these sites and why it’s generally challenging for B2B vendors to generate reviews on them. Here’s why.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

JULY 15, 2020

Combining Sales Funnel Marketing With Agility and Empathy. Focusing on buyers’ individual stages in the sales funnel and accordingly optimizing their experiences is important. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises. Deliver Personalized Content. Be Data-Driven. Focus on User Intent.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. The title of the blog is How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates). You can educate them.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. B2B Marketing. A Sales Guy. B2B Lead Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Heinz Marketing

JULY 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! My name is Matt Heinz.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117