Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

Marketing Insider Group

JUNE 5, 2018

Because of this, it’s a perfect channel for business, even B2B businesses. […]. The post 6 B2B Facebook Profile Hacks appeared first on Marketing Insider Group. And data privacy issues aside, there’s not much that has tarnished its brand.

Profiling 199

Profiling Facebook B2B Privacy 199

B2B Marketing Zone Submitted Articles

SEPTEMBER 28, 2021

How to Get Started with LinkedIn Company Profiles: 9 Steps to Success. Establishing a company presence on LinkedIn is valuable for both B2Bs and B2Cs. LinkedIn is a key tool for sales

Profiling 244

Profiling Linkedin Companies Tools 244

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Heinz Marketing

NOVEMBER 30, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . However, don’t rely on profiling tools to do the heavy lifting in creating a strong ICP.

Ideal Customer Profiles 114

Ideal Customer Profiles Profiling Ad Building Cross-Selling 114

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 129

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 129

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos. Who to Target?

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 280

B2B Marketing B2B Thought Leadership B2B Thought Leadership 280

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 119

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 119

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Too many investors and founders recommend avoiding marketing during the early stages.

Startups 107

Startups Peer-to-peer Studies Ideal Customer Profiles 107

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 127

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 127

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 132

Paid Content Features B2B Marketing B2B 132

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this episode, you’ll learn: The importance of aligning sales and marketing for success. Strategies for scalable go-to-market processes.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Top Rank Marketing

MARCH 20, 2024

Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. X can still be a valuable tool for B2B marketing under the right circumstances. Finally, it’s worth considering how X fits into your social media marketing budget.

Twitter 116

Twitter B2B Marketing B2B Bandwidth 116

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Profiling 98

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 97

B2B Marketing Linkedin B2B Social Marketing 97

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. million posts, from 34,000 individual profiles, and over 26,000 company pages, spanning over 50 countries and 25 languages. To crack the code, the team at Just Connecting analyzed a staggering 1.5

Linkedin 112

Linkedin B2B Marketing Tips B2B Thought Leadership 112

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

OCTOBER 12, 2022

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. A low profile for ABM? Dig Deeper: Enterprise Account-Based Marketing Platforms – a Marketer’s Guide.

Account Based Marketing 111

Account Based Marketing B2B Marketing B2B Marketing Budget 111

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 104

B2B Marketing Social Marketing Planning B2B 104

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Account Based Marketing 116

Account Based Marketing ABM B2B Marketing Practices 116

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Martech

OCTOBER 6, 2022

These two pieces correspond to the two main questions around building a customer profile. First, how is the data going into the profile? For marketers to get the most out of CDO, it should be implemented with these purposes in mind. asks Alex Dal Canto, senior director of product marketing, Acquia. Get MarTech!

Ideal Customer Profiles 98

Ideal Customer Profiles Profiling Ad Building Paid Search Agency 98

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent from 2022, with 67.4

B2B Marketing 130

B2B Marketing B2B Planning Brand Identity 130

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91