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The B2B marketing ironies of our time

Biznology

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Kudos to them.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Marketers should work for an organization that does not target marketers as primary prospects. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009.

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Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Getty Images via @daylife. I’ve been keeping an eye on some of the new developments, and happily share a few here. .

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Six strategies behind the trend in B2B client conferences

Biznology

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

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If You're In B2B Marketing, Get Your Head Around Social Media ROI

MLT Creative

The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly.