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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Advertising/Sales.

B to B 40
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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences. Salesforce.com. From the group introduction: Salesforce.com.

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B2B prospecting data just keeps getting better

Biznology

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Employees who use mobile technology (Harte-Hanks). Self-identifying keywords used on the company website (ALC).

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. This is a point worth considering.

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Are you part of the QR code craze in B2B marketing?

MLT Creative

A mobile-optimized landing page with an offer? That’s not a problem, add a short URL they can type into their mobile browser and reach the same destination. Don’t send them to your non-mobile home page. Keep it mobile, quick, simple and direct for the best results. Are you giving a discount?

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Do QR codes have a role in B2B marketing?

MLT Creative

A recent post on Mobile Commerce Daily said QR scanning in North America increased 1,200 percent in the last six months. We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action. I don’t doubt it.