Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. For example, an automotive dealer should be able to generate sales by tracking public comments from nearby consumers who are looking to buy a car. I do believe that some of the core concepts of social CRM are valid.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. But like many b-to-b marketers, I’m not sure how it has impacted my business. Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. After each post we’ll try to do a different spin on the headline for our Twitter and Facebook accounts and provide hyperlinks to the blog post.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

MLT Creative

AUGUST 1, 2011

Start with a strategy, followed by a plan for generating content. I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. Think of social media as one part of a lead-generating engine. What’s your formula for generating compelling content? That’s how I started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Paul Gillin

OCTOBER 11, 2012

The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. and JotURL make it easy to shorten links and then track the number of clicks they generate. Think of the context, too. URL shortening services like Bit.ly

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

NOVEMBER 16, 2012

Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Lead Nurturing Specialist. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

AUGUST 18, 2017

American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services. Your employees have ten times the number of connections on Facebook and LinkedIn that your company has. Boston Consulting Group’s BCGPerspectives. Take advantage of underleveraged internal resources.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

AUGUST 25, 2020

You had your marketer who worked really hard to generate these leads, and then they send over sales. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And their biggest complaint of sales does nothing with these leads. It was like, Oh, there’s a connection.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

JANUARY 3, 2019

Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. His breakthrough: Measuring the time invested in generating and converting a lead, instead of response rates and media cost. Intriguing. . Always a joy to read. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Joe Apfelbaum ( 00:49 ): Yeah. And LinkedIn’s a great place to do it.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

AUGUST 17, 2020

One was the advertiser where the revenue is and what, you know, the general manager of the station and what most people cared about most, but they also depended on what we generated, which was the viewing audience. And so, um, it has been really interesting. Ethan Beute ( 05:53 ): Yeah.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. m all about helping customers.

Ning 40

Ning Paid Content Facebook Sales Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Rating: Thats the point - this generation is listening - to us! Were the "never trust anyone over 25" generation.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

JANUARY 4, 2011

What’s a Facebook fan worth? 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. How Much do you have to use Facebook and Twitter to Really be Effective? - Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. Facebook (1570). 2010 (6542).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. But is also can be used to generate leads for your business. Even Facebook is building a phone. wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Facebook Insights. While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Google Analytics. Web users spent an average of 4.6

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

A Better Jones

AUGUST 2, 2019

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. Oh, great question.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

Ledger Bennett

JUNE 17, 2019

Demand Generation, Full Funnel Strategy, whatever you want to call it, organizations need someone to take a high level view of every vendor/effort driving leads, optimize how those channels are working together to lower the CPL but also gauge how those leads are contributing revenue to your bottom line. . Other posts you may enjoy.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Hubspot

OCTOBER 18, 2011

The second part the middle of the funnel is like I've got all these web visitors and people coming to my website or my web properties or my Facebook page or whatever how do I convert them at increasing rates into qualified leads and customers? Most of them B to B companies, mainstream businesses that are doing normal things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28