The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

AUGUST 25, 2020

You had your marketer who worked really hard to generate these leads, and then they send over sales. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. I believe in that direct marketing strategy that you’re putting out there.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

OCTOBER 5, 2020

I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Joe Apfelbaum ( 00:49 ): Yeah.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

AUGUST 17, 2020

One was the advertiser where the revenue is and what, you know, the general manager of the station and what most people cared about most, but they also depended on what we generated, which was the viewing audience. And so, um, it has been really interesting. Ethan Beute ( 05:53 ): Yeah.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. One thing that’s not going to go away even in 2011 is the email marketing efforts.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100