MLT Creative

OCTOBER 28, 2010

basebot John Bottom is tops as a B2B marketing and social media specialist (15,717 followers). dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Paul Gillin

FEBRUARY 22, 2011

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

MLT Creative

OCTOBER 21, 2011

Today’s empowered consumers in both B2B and B2C aren’t silent and their opinions and perceptions can be gauged in many ways, including keyword alerts, online and phone surveys, social media monitoring, etc. You’ll earn loyal customers, and some of the best and most believable case-studies, as well.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

SEPTEMBER 3, 2010

According to MarketingSherpa and IDG, “Social Media and blog content have the hype, but lag considerably in connecting with buyers, behind other more traditional marketing tools, particularly white papers, competitive comparisons and buying guides, and peer best practice / benchmarking tools.” of respondents) and peers (28.7%).

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Digital Marketer

MARCH 18, 2021

I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, When you think about all the time you spend on social media all the time, you spend on your website on LinkedIn and so on and so forth.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Biznology

OCTOBER 28, 2013

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types. Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. Focus on securing subscriptions.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. What is it? That is his process. Let’s talk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Why not have one on Why they switched? Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers."

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010. 22 Educational Social Media Diagrams - Hubspot , May 24, 2010. What’s the Best Social Media Monitoring Tool?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). How Vindicia went from Zero to Lead Management Hero in One Day (on-demand case study webinar). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy.

Ning 40

Ning Paid Content Facebook Sales Management 40

Ledger Bennett

JUNE 17, 2019

Top 3 Channels: Social Media Marketing (+34%). Most Popular Asset Types: Case Studies (+24%). Organizations that are aligned across their Revenue Engine achieve 19% faster growth. Another session attended that dealt with high performance teams dove into the channels and asset types that have shown the best returns.

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Now’s the perfect time to talk about the studying you have to do as a case study copywriter.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28