Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
The ROI Guy
MAY 19, 2015
These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. Jim recommended the following elements for activity-based enablement include: For pre-sales call planning. During the call.
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