The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. They had visibility to social media marketing as a mechanism to move their businesses forward.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. and Social Selling Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

JANUARY 29, 2014

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” Marketers sometimes see automation as a silver bullet. This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Online games, contests and video clips have become ubiquitous on the Internet; it takes something really special to stand out. Evangelism is different from viral marketing; it has a smaller spread but greater actual business impact.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Biznology

OCTOBER 28, 2013

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. One that really works, especially in B2B.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

SEPTEMBER 22, 2020

Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? 00:36 – John’s background in B2B Digital Marketing. 07:56 – Taking the deep insights and applying it in marketing. Show Transcript.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Here are the top items based on social signals. How Is PR Changing? Want to talk?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

A Better Jones

AUGUST 2, 2019

We work internet, is no offense to we work. Lucas: Huh, we not work internet. Lucas: If we wanted wordy slides we would have done an e-book. A little bit about me, I've been running a lot of marketing for John and Jay Barrows. Why don't we get the slides going and you know what I look like. Kasey: Yeah, sorry.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. July 1, 2010 to July 31, 2010. Featured Sources. Like hooking their toilet up to Twitter. Bloody great idea.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”. Fair enough.

B to B 100

B to B Media B2B Ethics 100

Heinz Marketing

DECEMBER 10, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In B-to-B sales and marketing today is absolutely no different. I had a small regional marketing firm. He still remembers.

Top of Funnel 55

Top of Funnel Work Management SEO Advertising Agencies 55